Mohan | Digital Marketing Consultant

 Timing can mean the difference between success and failure for getting media exposure. There are a lot variables including time of year, what your competitors are doing, current trends in your industry, whether it's good news or bad news, and the list goes on. To start, find out what the deadlines are for the various media during your initial research for publications and editors. After all, there is no point in sending a media release on February 1st that promotes a Valentine's Day event on February 14th if that publication is printed two months in advance! It's a waste of everyone's time. However, it could be perfect timing for radio or newspaper publicity. Here are a few guidelines that will help you get the best response: Send a media release at least two weeks before an event, preferably three or four weeks. Know the deadlines for publications - some magazines are 2 - 3 months in advance. Between Christmas and New Years is a great time to get coverage as it's ...

Blogs hold tremendous power that every small business needs to utilize. There are two primary ways people will come to read your blog. The first is via search engines. If you're writing about your business's topic, you need to be sure you're doing keyword research. Find out what people are searching for that's related to your industry. The second way people read your blog is through RSS readers. These are people who already found your blog, like your content and want to make sure they don't miss a thing. From the RSS feed you can drive these readers into your site, whether it be your blog or your main business content areas. Blogs promote your knowledge Blog posts are a great way to share your knowledge. In any industry those that are viewed as the most knowledgeable tend to be the most trusted. Whether you are in a competitive field or a shallow one, you can make yourself--and your business--stand out by promoting your in depth knowledge of your topic. Sharing litt...

Two of the three biggest search engines (Google and Yahoo) place great importance on internet more than ever, if you want to own a successful business needs a successful website you should know what it means to be friendly to search engines. And one of the main rules for optimizing your website for search engines is to create inbound links - links (links) from other sites pointing to your site. 10 years ago, when Google started changing the code to content (including inbound links) as the preferred way of determining the "relevance" of a website, the world changed. Webmasters immediately began trying to capture every link they could get. But this no longer works well although the inbound links are still important. In many ways are more vital than before. How then, got to get those precious links with text link? We are those 10 strategies: Comments on Blogs Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interac...