Mohan | Digital Marketing Consultant

When it comes to connecting with patients, internet plays a significant role. Many people commence their search for a new product or service online. You may be under the impression that word of mouth is the best way to promote your practice. That may be true to some extent, but nowadays, doctor-patient interactions are happening over the internet. It is important for doctors to realize the importance of using social media platforms. Social networking sites like Facebook, Twitter, LinkedIn, MySpace, etc are goldmine for physicians and lot better than word of mouth referrals. In fact, many patients are already using these mediums to discover healthcare information, including referrals, references and local providers that fulfill their visit's purpose to your practice. If you want to be counted as one of the successful medical practices, you need to be available online at all times. Follow these tips to cement a place in the healthcare industry and amplify your exposure on the ...

Email marketing is one of the most effective forms of advertising for small businesses. In order to be successful on the internet and maximise the benefits of the internet, a small business needs to implement a result driven marketing strategy on the internet. The real benefits of the internet can be realised only if a business is able to use the internet to market its products and services. Email marketing is one of the most effective and fastest growing marketing channels. One of the first steps in a successful email marketing campaign is to build an email distribution list of potential customers. A business can build an email list from a variety of sources including its website. Managing a substantially large email marketing campaign will require a well planned strategy and may involve the services of a professional marketing company. If you do not have a large email list then it can be purchased easily from a direct marketing company that specialises in email list management...

A small business needs to work harder than its business counterparts do. While a big brand does not have a strict budget and resource, a small business needs to take every step carefully. It cannot experiment with strategies for too long, and therefore, has to follow a strict set of rules. However, every small business has the potential to outshine its peer group. A small business's official website is the platform that can get used to take the game to a whole new level. Are you wondering how this is possible? Some practices can help a small business grow, and increase its conversion rate. Practice 1: Incorporating Informative Videos Web visitors do not like to read long, textual content anymore. If they are looking for some information, the information should get delivered to them as fast as possible. Adding crisp, precise and informative videos is the perfect solution to the problem. Visitors will not only find you interesting, but you will also have enough whitespace to add some...

With the beginning of the new year came many trends in science, technology, art, and of course, business. Compared to the old days, there's now more than one way for businesses to market themselves, gain visibility, and engage with their audience. One popular method is pay per click advertising or PPC because of the efficiency it offers. Here are some of the benefits PPC could give you: Quick Results As a business, you've most likely employed many marketing methods such as SEO. It takes a significant amount of time and effort before you can see results. It could take weeks or even months. With PPC, once you've set up your ad and it gets assessed, you're good to go. Your ad will be displayed immediately for your target audience to see. You can see your ad campaigns do its job and you can collect the data as early as the day you launched it. This does mean not to say that you should forego SEO and stick with PPC entirely. It might be best to use both for optimal results. ...

It would seem a no-brainer that the world's so-called "third largest country" would be a prime advertising medium, but that's not necessarily the case. While Facebook may boast over 400 million users and have produced a projected $4 billion in advertising dollars for 2010, that doesn't mean it's necessarily the advertising gold mine it so obviously seems on the surface to be. After you're done website building, next comes the ongoing task of website marketing, and to do that effectively-and not wastefully-you'll need to dig a little deeper to find the truth of which online advertising sources deliver the best bang for the buck. Ads On Facebook Vs. Google Search Before making his well-publicized departure from the company, Google's ex-CEO Eric Schmidt wrote off Facebook as an ignorable competitor in the online advertising game. His argument? They're not search ads. In other words, Schmidt is saying that because the ads on Facebook aren't der...

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score - and this is defined by them as "useful information" to the consumer which means, in essence, how much they like your site and its content. There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine. As you learn more about using Google AdWords to promote your business, you will also learn about their "Google Ad Extension" features which, if you ...

With big data software companies and cloud providers using up a large amount of data, there has been a substantial increase in the practical application of AI. Artificial intelligence is already being applied in a lot of fields to perform a specific task such as medical diagnosis, remote sensing, electronic trading and robot control. Financial institutions have longed used an artificial neural network to detect system changes and abnormal claims while alerting and flagging them for human to investigate. Many banks are making use of artificial intelligence systems to maintain book-keeping, organize operations, manage properties and invest in stock. Artificial intelligent defined as a theory and development of computer systems to perform tasks normally associated with humans such as decision-making, visual perception, and speech recognition has been in existence for a long time. With advancements in computational hardware, big data, and machine learning, artificial intelligence is becomi...