Google AdWords Quality Score, Ad Ranking and Ad Placement
Actual Google ad placement within the Google Search Engine is determined by a combination of three overall considerations. First, is the maximum bid per click amount set by the advertiser on a relevant keyword - so a $4 bid on a keyword or keyword phrase used within a user query with all other things being equal, will be the ad seen by the user of the Google information searcher if other bid maximums are of lessor amounts. The "Click Through Rate" or CTR formulas, built by Google after looking at the performance histories of millions of keyword clicks over time plays a big part in determining Keyword relevance and bid amounts and your landing page's "Quality Score" in relation to this so I discuss Quality Score next. The Quality Score - which is comprised of several things. Google wants to show users relevant, quality content so they have built a weighting factor called the "Quality Score" that ultimately is multiplied against the maximum bid amount se...