Mohan | Digital Marketing Consultant

Pay per click advertising – or PPC advertising – is the way of the future for almost all businesses today. For those who are new to the concept of digital advertising, it can be a daunting arena in which to enter, particularly if it is the do-it-yourself type of marketing. There are pros (and cons) to hiring an experienced marketing firm to handle your PPC campaign, but they should be carefully considered since PPC advertising is one of the most profitable types of marketing available today. Do It Yourself? Perhaps you find yourself tempted to manage your own digital and online campaign. This may save you some money upfront, of course. Also, you will have direct control over what specifically you will do. This DIY mindset can work for those businesses that have ample resources to devote to the project, including the ability to research successful techniques. Also, those businesses that have the time to devote to PPC advertising may be better equipped to handle this campaign than busier...

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears. Google Ads, Google Marketing Platform, and Google Ad Manager are Google’s new brands incorporating some mainstays for the benefit of the millions of advertisers. From early June to July, Google will be introducing simpler brands and solutions for advertisers. So if you are planning to advertise on Google, read this article first and get yourself oriented on the changes that are happening in Google’s advertising products. It’s Google Ads now Google AdWords debuted in 2000 and served as a platform for running text ads on Google’s search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support different ad formats like videos, apps, shopping, and more. Now, its evolution has c...