Mohan | Digital Marketing Consultant

  Most of the people want their business to appear on the first page of a Google search. How is that achieved? Is it easy? Certainly not! How long does it take? Is there a fixed time? Well, it isn’t easy, but certainly not impossible. With the correct campaign you might be able to get there in a certain amount of time. There certainly cannot be a per-determined amount of time to achieve a target. There are a lot of myths relating to SEO which need to be cleared before you devise a strategy. Just filling up your content with keywords isn’t going to get you there. Google is now focusing on the ease of the users and not on fetching business for websites. The rulebook has been rewritten for SEO. It is true that earlier some people did get their way around Google with their hacks like filling up content with just keywords and hiding it or the content, making no sense at all, but now sites like these are penalized and they may not ever return to the main page ever. That is quite the pric...

While I have never been one to use the latest buzzwords, "growth hacking" is a concept worth adopting and its implementation can be the difference between your company thriving or just surviving. If we look back in history, the closest concept to growth hacking would be "benchmarking", which is the practice of analyzing your competitors to see if you can learn methods of improving your market position. According to businessdictionary.com, the objectives of benchmarking are (1) to determine what and where improvements are called for, (2) to analyze how other organizations achieve their high performance levels, and (3) to use this information to improve your company's performance. In the digital age, growth hacking does share some of the same attributes of benchmarking, but on a much deeper level. Growth hacking concentrates more on gaining market traction through application of data driven strategies that are tested, retested, and duplicated across as many platfo...

Whether to start a small business or make adjustments for changes in tax laws, choosing an accounting firm can be an overwhelming task. To prevent important details from slipping through the cracks, make sure to consider the following when selecting a one. Fees Having an amazing accounting staff that simultaneously bankrupts the company is nonsensical. Although higher-end firms can come with higher price tags, this isn't always the case. Fees should be one of the first things to consider when trying to find the right fit. It's also important to analyze charges. For example, some may charge per task, such as filing a 1040 personal income tax form or preparing a statement of net worth, and others may charge by the minute. Certification Some accounting firms may seem attractive on paper, but it's important that they put their money where their mouth is. A good way to ensure that one is qualified to perform the tasks it offers is to determine whether they have received certific...

Your art business website is only as good as its content and its usability. Without a well-thought out design and plan, your site is not likely to generate sales for you and your site will be just another one of millions. It needs to give you an identity which is unique in its own field. So what should your business website have to make sure that you get noticed, generate new business and enhance customer brand awareness? Well of course you need to make sure that it's aesthetically pleasing and that you think about colours, layout and so on. But there are other essentials which people fail to acknowledge and we have listed some of them here. Without them, your website could create a negative experience for visitors and fail to give you the return on your investment that you are looking for. They are not complicated essentials and they are by no means rocket science but they are, nonetheless, important. Contact Information How is anyone going to find you if you haven't put your ...

A survey conducted by NVP revealed that increased usage of Big Data Analytics to take decisions that are more informed has proved to be noticeably successful. More than 80% executives confirmed the big data investments to be profitable and almost half said that their organization could measure the benefits from their projects. When it is difficult to find such extraordinary result and optimism in all business investments, Big Data Analytics has established how doing it in the right manner can being the glowing result for businesses. This post will enlighten you with how big data analytics is changing the way businesses take informed decisions. In addition, why companies are using big data and elaborated process to empower you to take more accurate and informed decisions for your business. Why are Organizations harnessing the Power of Big Data to Achieve Their Goals? There was a time when crucial business decisions were taken solely based on experience and intuition. However, in the tec...