Mohan | Digital Marketing Consultant

  20% of your local optimization efforts will give you 80% of your results.  Wondering how? Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more. Most of the people you’d come across; consider GMB as just another place to display information about the business. But that’s not true! If you haven’t used Google My Business to its core, you are leaving money on the table. If used correctly, Google My Business is such a powerful tool that can bring you more and more business! How? Here it is… 1) Ensure The Information Is Complete And Consistent Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for. If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time. Also, Ensure the information you’ve entered on the listin...

Search Engine Optimization is often tough to become successful when dealing with hyper-local businesses. For starters, many of these companies’ websites are not designed or maintained directly by the business themselves – frequently, these small to mid sized organizations enlist the services of an Internet Yellow Pages (IYP) company to create and manage their website. While they may have access to change content in these cases, it is common for IYPs to only allow access to certain fields within a site, and not the entire HTML/CSS back-end. Complicating things further is the lack of a true geographic focus with many of these businesses. Say, for example, a family restaurant is located in Schererville, Indiana. In the restaurant ownerships’ eyes, they probably feel that they serve Northwest Indiana – or potentially even the “greater Chicagoland area”. Both are technically true, but do accurately represent their core geographic target, which would be “Schererville, Indiana” and local surr...