Mohan | Digital Marketing Consultant

A blog is a type of website where the content is presented in a reverse chronological order (newer content appear first).  Blog content is usually in the form of entries or blog posts.  Typical websites are static in nature where content is organized in pages, and is not updated frequently, whereas a blog is dynamic, and is usually updated pretty often.  A blog can be a website on its own or a part of a bigger site.  Companies have begun to use blogs to keep their customers up-to-date with events and product updates, as part of search engine optimization strategies and to keep users engaged with fun stories.  There are many reasons to start a blog for personal use and for business blogging has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.  Why Blogging is Important for Your Business? Regardless if you are a small business, or a multinational company, blogging is integral to your online content...

Same Domain Blogging Blogging is an easy way to add content to your site without having to know HTML. It's even more helpful to add a blog on the same domain (example - domain.com/blog). Adding content to your blog daily or weekly will keep the search engines coming back to your site. You should write your blog posts on topics or search phrases that are relevant to your keyword. Every blog post you create is a webpage that targets your keywords for that page. Having a blog on the same domain will add to the number of pages that are a part of your website. This increases your internet presence. Good content is paramount for attracting targeted visitors to your website. A blog's content should also be relevant to the site as a whole. Existing Blog Customers You can use your blog to reach out to existing customers on another domain or one that is similar to yours with special offers, information, and display ads. It is very easy to add product sales pages and you won't need a ...

  Blogger is a simple service that enables you to create a blog and publish it online immediately.  It’s very quick and simple to get started with – you can literally create a blog in minutes. You’ll be able to learn how to create content and use all the primary features right away. You don’t need a hosting plan, making this a 100% free solution. While limited, there are options for personalizing your blog. WordPress is a full Content Management System (CMS) – a platform designed to help you build online content.  WordPress can be used to create nearly any type of website. WordPress requires a bit more work than Blogger. Most hosting companies provide WordPress on server to easily setup.  The platform is beginner-friendly and easy to learn.  There are thousands of plugins and themes, enabling you to shape your site. For more advanced users, WordPress makes it simple to add custom code and complex features to your blog.