Mohan | Digital Marketing Consultant

So you’ve decided to go down the wiser route and get a professional web development company to help you with your business’s website, that’s great! The next thing to do now is choose the best development partner, and this is crucial as the success (as well as cost-efficiency) of your site will depend largely on them. Not every business owner knows the telling signs of a web developer that should be avoided, however, which could lead to them investing in the wrong partner and end up losing more money due to an inefficient site. With that, here are some red flags that you should watch out for when choosing a web development partner. 1 – The Developer Overpromises Extreme promises on the developer’s end, while nice to think about and definitely pleasing to the ears, is more often than not, only a set-up for disappointment. Whether the rates are high or on the lower end, if the developer’s plans seem to unrealistic or too exaggerated given the time frame, such as “doubled traffic in a mont...

Increasingly, businesses are looking more and more to the Internet for not only marketing purposes, but for establishing and maintaining relevancy in this digital age. Digital marketing is great for brands for countless reasons; however, what many companies forget when attempting to re-connect with its audience online is that a brand’s own website is viewed as a representation of the organization’s overall image. If that website is not designed in a manner that is user-friendly, the brand’s image may be negatively impacted as a result. This is why it is important for web designers to know the fine art of developing visually-stimulating, engaging sites that are user-friendly for both human visitors and search engine spiders alike. If the search engines are not finding your website online (unless you have a popular brand name), chances are your audience cannot find you either. Although there is no real set of “standards” for website design, here are six simple, easy to incorporate rules ...