Mohan | Digital Marketing Consultant

E-commerce is one of the most competitive markets across the globe today. With online retail biggies ruling this realm, it is difficult for the new players to survive the cut-throat competition. Well, there are some fronts through which they establish themselves digitally. One such area that is somewhat easy to conquer is that of search engine optimization. But, you need not forget that the professional support is necessary to improve your search engine ranking. This is because search engine optimization of an e-commerce website is completely different from that of a regular online portal. An experienced and credible company can tell you about the differentiating factors. The factors we discuss below also help you understand how search engine optimization strategies of online retail portals are different. There are myriad of pages: A regular website that informs about the services of a company has very limited pages, which makes the search engine optimization somewhat easier. Talking a...

  Individuals and agencies specializing solely in pay per click, or paid search, will often tell you that they can meet your digital marketing goals exclusively through the implementation of PPC. Those focusing primarily on search engine optimization have a similar argument for engaging in SEO. However, as a business owner looking to market your products or services in the online space, it is in your best interest to know that both of this opinions are categorically incorrect. The best practice for increasing your visibility & traffic, and ultimately, meeting your sales objectives through search engine marketing is through a combined effort of effective PPC and SEO. Both paid and organic search marketing have benefits unique to each discipline; however, they can be a powerful advertising force when utilized in tandem with shared marketing objectives. How Paid Search Benefits SEO One of the fundamental principals driving search engine optimization is the understanding of which k...

  Small to mid-sized businesses are a tricky bunch; more often than not, they have hyper-local geo targets, tiny budgets, and little to no experience with digital marketing. Believe it or not, many SMBs are still devoting much (if not all) of what marketing dollars do exist to – gasp – the Yellow Pages. Most of you probably don’t know what those are, but trust me, they were all the rage with the SMB crowd at one point. Paid search is often a less complicated sell to smaller businesses (although challenging in its own right). There is a certain tangibility with PPC- “you’ll see your ad on Google if you search for your company name or xzy keywords”- that many SMB owners can latch on to. Additionally, they can boast to their families & loyal customers about seeing these ads almost immediately following launch; since as the PPC analyst, you would provide them some keywords you already knew to show their ads in a top position. PPC offers essentially the same “instant gratification” ...

  It is true that no one can ever get tired of shopping. Cyber Monday and Black Friday of 2013 came and went away, but shopping is one such thing that never loses its craze and charm. In fact, we do not even wait for certain dates to get special discount offers; rather, we keep on buying stuff all around the year. While some consider it as a stress-buster, others look at it as an effective way of staying happy. Recent reports show that our fascination with shopping increased ten-fold after the rise of e-commerce websites. As competition is so stiff, an e-commerce retailer cannot afford to lose a single customer, especially during the holiday seasons. This is the reason an e-commerce retailer must make sure that his website is of the very best quality. A small e-commerce business, in particular, needs to grasp this opportunity during the peak selling seasons. As the recipe to success is present in the e-commerce website, there are certain adjustments that a small e-commerce business...

  Mobile applications (or mobile apps, in short) are software applications that run on mobile devices. Normally, mobile apps get divided into 3 categories – mobile web apps, mobile native apps and mobile hybrid apps. There is another interesting way to group these apps. Based on the kind of functions a mobile app performs, here are the most popular types of mobile apps: #1. Personal Assistants These apps get designed to handle daily tasks. Some popular examples of these apps are reminders, notes, calendar, stopwatch and alarm clock. However, extra utilities can help enhance their powers and make them work better. These utilities make it possible for them to convert, estimate and calculate in a better way. For example, utilities can help turn a screen into flashlight, and scan QR codes. In short, these apps help increase a mobile user’s productivity. #2. Geo-location Guides Geo-location guides or GPS-powered guides are one of the most popular apps. The GPS guide allows users to use ...

 Yo u should ensure that you are aware of what you should be looking for when it comes to which of the best SEO companies has what it takes to be the top for this year. There is a lot that you would need to think about when it comes to who to hire, including the team that you are going to be working with and much more. Here are just a few of the things that you should consider when you are looking for an expert to hire to help you with all of your needs. Team of Experts The first thing that you need to be asking the business that you are thinking about hiring for your search engine optimization needs is what team you are going to be working with. This is important because you want to be able to know who you are going to be dealing with so that you can know who you can contact. You should make sure that you ask them to introduce you to all of the members that are going to be working on your project so that you can be comfortable with them. Packages and Services You also want to thin...

  The first thing I do is figure out what keywords to use. These are what words people will put in a search engine to find your site. Google has a key word idea tool that I use to look at how many searches a word gets in a month. If a word is searched more than one hundred times than that is enough traffic. It is best to find several of these words. Using long tail words will help. They are phrases rather than just single words. Then Google them to check out your competition. First use quotes around your words. The number of results will tell you how many other sites you’ll be competing against. The smaller number the better here, I shoot for under ten thousand but sometimes I’ll go higher. It depends on what the competition looks like on the first page without quotes. I look at the page rank of each site and average that number. I use a FireFox add on to do this. If all of the page ranks are lower than 4 it will be easy to get on the first page. Make a list of your keywords and us...

It is simply the most powerful paid advertising platform for search online. With over 91% of the search engine market share, Google is without a doubt, the indisputable champion of all time. As a result, it's only normal that every company on earth wants a piece of the action on the first page of Google either by using AdWords PPC paid advertising or organic search marketing. Let's face it, if your website is not showing up on the first page of Google for any given keyword query in your industry, you can forget about acquiring new clients on this platform. Using the AdWords platform As we all know, with power comes complexity and learning curves before one can show noteworthy accomplishment. AdWords can make you or break you depending on your skills at managing your campaigns. Let's face it, companies don't want to lose money in the process of buying paid advertising to acquire more leads. The main purpose of any business is to grow and make a profit. At the end of the ...

  To become an SEO expert, one might need the proper guidance and professional support to master your skills. It helps you get the necessary skills so that you have everything to become an expert in the area. There can be different attributes of SEO training that need to be brought to understand the complete concept. It is becoming one of the popular fields. SEO skills are becoming one of the most demanding fields. Anyone can get these skills right by availing proper support from a well-experienced team. Types of SEO You can learn different types of SEO like On-Page, Off- Page and Technical. Each type has its own importance. On page helps to optimize the web pages seen online while Off page techniques are done outside your website but the purpose is to still get better search engine rankings. Technical SEO ensures that your website follows all the technical requirements required by search engines. Identifying the need for SEO training   To become an SEO expert, one needs to cl...

  In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption. Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? During the holidays, many of us think about travel. Which brings us to one of the originals in the sharing realm — another local company made good, Airbnb. Let’s compare Airbnb to a more traditional online travel agency (OTA). We’ll look at Priceline, founded in 1998 — exactly 10 years before Airbnb. We’ll start with a simple Site Comparison. One thing stands out about Airbnb: its users are far more engaged. Airbnb vs Priceline Time on Site Airbnb’s average “Time on Site” is more...

It is possible to mix and match several different types to drive visitors to your site’s landing pages. Additionally, it doesn’t have the sum of traffic which you would find on Google and Bing. The ideal way to increase traffic to your site from organic traffic is to boost the range of pages on your site that can rank for your important keyword provisions. You don’t have to wonder about how to improve website traffic. Before you commence growing your site traffic, you will need to understand your present traffic stats. If you would like to truly increase website traffic, first you need to be certain your site content is optimized. With UTM parameters it’s possible to track your traffic down to the particular email you send. In reality, traffic is just one of the simplest things to obtain in the online world. Dominating with Quora is among the best methods to develop into an authority in your industry and raise your site traffic. Make a weekly report, for instance, to prove the efficacy...

Mobile apps are seeing a steady rise in popularity ever since Smartphones and Tablets came into the market. While some mobile apps are great sources of entertainment, some help users access all the information about a desired brand on the go. An app of the latter kind mainly gets created by businesses to reach more audiences. As apps are extremely popular today, it can become a smart move to include them into your online marketing strategy.   However, it is vital for your app to get found on the Apple App Store. If your app is hard to find, how can people notice it and download it?   You have definitely heard about Search Engine Optimization (SEO) and how it’s all about increasing web content’s visibility on the SERPs. App Store SEO is quite similar to traditional SEO, as it works on the same line but reaches a different destination. As the name suggests, it deals with improving the SEO of your app so that customers can find it easily on the App Store.    You can imp...

  Mobile devices are perhaps saying to desktop computers these days, “ We are always busy as people are using us to surf the Internet all the time. What about you? ” The answer to this question is a bit embarrassing for desktop Internet users. People are steadily losing the interest they once had for surfing the Internet using their desktop computers. What is the reason behind this phenomenon? It is the technological advancements which have transformed a mobile device from a simple tool used only for making calls into a powerful gadget aiding in daily event management. And if people can get access to the Internet while on the go, why will they prefer to sit in front of the desktop at all? Recent reports have revealed that mobile Internet usage will overtake desktop Internet usage by 2014. So why is this change? What is the reason behind mobile devices getting the preference over desktops when it comes to Internet usage? The Size Matters: Yes, size is perhaps the most important reas...

To be a successful internet marketer you need a list that you can market to and the bigger your list the more you can potentially earn. A survey carried out by expert Internet Marketer Jason Dinner produced some shocking results. Out of the 1,900 surveyed 58.1% said that they were not building an opt-in list. For the 41.9% of those who were building an opt-in list here are the results of their list sizes: a) 0 - 56.9% b) 1-500 - 28.1% c) 501-1000 - 4.8% d) 1001-2500 - 3.6% e) 2501-5000 - 1.3% f) 5000 or more - 5.2% So over 50% of those who were attempting to build a list still had no subscribers and of those who had a list, the majority had a relatively small list ranging from 1-500 persons. The results to the question of how much money the average person was making online were as follows: a) $0 - 51.7% b) $1-$500 - 35.3% c) $501-$1000 - 5.3% d) $1001-$2500 - 3.0% e) $2501-$5000 - 0.6% f) $5000 or more - 4.1% In other words, just over 50% of people online earn nothing on a monthly basi...