How Can You Improve Your Mobile App’s SEO?

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Mobile apps are seeing a steady rise in popularity ever since Smartphones and Tablets came into the market. While some mobile apps are great sources of entertainment, some help users access all the information about a desired brand on the go. An app of the latter kind mainly gets created by businesses to reach more audiences. As apps are extremely popular today, it can become a smart move to include them into your online marketing strategy.
 
However, it is vital for your app to get found on the Apple App Store. If your app is hard to find, how can people notice it and download it?
 
You have definitely heard about Search Engine Optimization (SEO) and how it’s all about increasing web content’s visibility on the SERPs. App Store SEO is quite similar to traditional SEO, as it works on the same line but reaches a different destination. As the name suggests, it deals with improving the SEO of your app so that customers can find it easily on the App Store. 
 
You can improve your App Store SEO by four ways. Here are the things we want to know:
 
1. Identifying the Keywords
Like traditional SEO, you need to figure out the perfect keywords that describe your app in the best possible way. It’s best if you do not repeat the name of the app in the keyword. Focus on localizing your keywords, and try using the singular version of a keyword (college, and not colleges).
 
2. Taking Advantage of the Ratings
While some are of the opinion that rating systems are a waste of time, search engines do not think on the same line. In fact, they consider the ratings when ranking a product or service. Therefore, it is important for you to integrate rating system with the app, so that customers can rate it after downloading and using it. Moreover, high ratings will grab more eyeballs.
 
3. Converting more Downloads
If you are familiar with traditional SEO, you will not find it difficult to understand that a higher ranking in the App Store is directly proportional to downloads you are able to convert. It will start ranking high for the chosen keywords when you start converting the app downloads.
 
4. Short & Sweet Description
The rankings will not improve with a long, descriptive summary. There are no fixed rules, but I suggest you keep the description short and simple. You should focus solely on convincing people, that the app you developed is worth downloading. Keep the points precise and use bullet points. You can also include reviews that talked about your app.

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