Mohan | Digital Marketing Consultant

You can get free traffic to your website from your YouTube videos by optimizing the content of your video. This type of optimization (search engine optimization or SEO) is an important part of developing and marketing your online business. Google bought YouTube because it recognizes the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the future. So how can you maximize your videos' SEO to get more free traffic from your YouTube videos? Why Use Video? Google, and the other search engines, regularly rank a piece of content that contains video ahead of a similar piece of content with no video. It's much easier to make a connection by way of video. People can hear your voice and see you talking. Promoting products and services online can sometimes be more difficult than person-to-person sales. Video is a great way to make that personal connection through the internet. YouTube Description On...

In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits include: It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve. It's a timesaver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog. It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog. It gets attention. People may scroll through written words, but most will at least gi...

In comparison to just text or images, video "speaks" to your audience. This is why video marketing is so powerful. Your audience can see and hear you, listen to what you have to say and see how your product works. Best of all they are more engaged with video than via a simple blog post or picture. Video marketing is a definite must for the online entrepreneur. Search engines recognize more people are watching videos rather than reading blog posts and text-based messages. They are beginning to rank websites as a result of the videos on that website. What Tools Do You Need? A lot of online business think that you need to spend thousands of dollars on video recording and editing equipment. So they don't get involved with video. But the camera on your smart phones is more than capable for recording video. Plenty of successful video marketing campaigns were the produced with iPhone or Android phone camera and good content. Ultimately, you may want to upgrade your vid...

Video marketing is an absolute must for the online entrepreneur. As much as 74% of all web traffic is watching videos. Search engines understand more people are watching videos rather than reading blog posts and text-based messages. But what if you're camera shy? The following video marketing tips will help you feel comfortable allowing you to cash in on the powerful marketing strategy that is video marketing. Use Screen Capture Software A lot of people are worried about how they will look on video. If this is you, use screen capture software to make your video, and just use your voice for audio. There's free software like Jing, Free Screen Video Recorder and Screencast-O-Matic that you can use to capture screen shots and record your voice through your computer microphone. Your computer records whatever you do on your monitor. Get Someone Else In Front Of The Camera This is a simple way to harness the sociability of one of your team members, a friend or family member...

Videos add life to your marketing campaigns. They transform static, traditional campaigns into action-driven presentations that unleash our message in a powerful, dramatic way. Video marketing is of the most productive marketing techniques to come along over recent years. By using internal web cameras as well as YouTube, and various other online video publishing sites, a web marketer can speak directly to their targeted audience in a video marketing campaign. A video marketing campaign gives you the chance to present yourself to the audience. It is a personalized face to face meeting with a potential client in which you get their undivided attention. The individual connection surpasses an email campaign as your potential customers can actually see how professional you are and who you really are. If the customer can observe the product in action, rather than merely hear or read about it, it can bring you one big step closer to converting a prospective customer to a new client. ...

Marketing methods appear and disappear over the years, and so do their levels of effectiveness. One strategy to building your business that doesn't appear to be going away anytime soon is video. By next year it's estimated that video will account for at least 80% of worldwide internet traffic. But there's more to video content than watching funny cat videos. To create engaging video content that your audience genuinely want to watch requires a number of key elements if you're going to get the best out of this powerful marketing technique. Know Your Target Audience Before you start thinking about your video content, you need to really understand who your target audience is. You can't say "all married men" or "all moms" or "all dads" or "all" anything. You need to narrow down your target market so that you have an audience that is genuinely receptive to what you share with them. Know Your Objectives As well as knowi...

Video marketing is an excellent way to improve customer engagement, raise awareness of your brand and improve your search engine rankings. Videos get more interaction than text and are shared more often. They are quick to create and a great way to promote your products. people like watching videos but your video marketing strategy needs variety. If you keep making the same types of videos, your audience is going to become bored with them. Having a variety of different types of videos will keep your viewers interested and build your audience faster. Here are 5 ways you can spice up your video content. 1. Live Events You can record live events such as Google Hangouts and Facebook Live and get people to ask questions about your business. Then you can post them later as videos. Not only will you get viewers live, but you'll also get viewers later when you post the recording. With a little editing, it can even be sold inside of other products or given away as a high value fr...

Video marketing is one of the very few upcoming and enticing ways to introduce newly launched medical practice to your patients. It will help in educating every probable patient about the services. It will empower your patients to rate your services and take a sensible decision. Online medical marketing offers an incomparable way to show your ingenuity and augment patient's interest in your services. With every passing day, video marketing and SEO is gaining popularity due to a substantial rise in the number of internet users. The influence and impact that comes from the internet will continue to play a critical role in how a patient and physician approach each other. You can harness the authority of the internet in medical practice for your own benefit by developing professional videos. In this 21st century, people's preferences have changed dramatically. They are more inclined towards watching a video instead of going through textual information. It will maximize your ...

Videos are a great way to increase online engagement and speed up brand awareness. Don't hide your videos by producing without promoting. Any way that you can encourage people to find your video, is a step in the right direction. And it doesn't have to cost you any money. 1. Embed Them In Your Blog It might sound obvious, but even though you're uploading videos to YouTube, you should still write a blog post and intro to the video and embed it into your blog. Remember to include in the title that a video is included, and include a good description. 2. Use A Good File Name When you save the video on your computer and then upload it, give the video a name that is relevant to the content on the video. This file name will be indexed when the video is shared online. 3. Add a Keyword-Rich Title The title of your video should also include some keywords that help search engines find it. A keyword-rich title is the best thing you can do for every blog post, video or not. ...

If you're unsure about using video marketing for your business, think again. Videos help to boost your online presence. Your search engine rankings will improve and you'll get more traffic to your website. 1. Reach A Wider Audience YouTube has over a billion users and people watch hundreds of millions of hours of videos on YouTube everyday. A web page that has a video on it is fifty times more likely to reach the first page of Google. And which online business doesn't want to be on the first page of a Google search? 2. Improves Email Marketing Most online marketers see an increase in their email open rates when they send out an email with the word 'Video' in the subject line. You can even embed your videos into the email without having to click away from the email. 3. Boosts Landing Pages Videos are great for landing pages and businesses from all markets are seeing an increase in opt in rates when promoting with video. A short video can really grab the i...

The reality is, videos for marketing are very effective. The first thing that probably pops into your head when you think about videos for marketing is demonstration videos or 'explainer' videos. That's because video is the easiest technology to use when you want to explain something to your target audience. It's the next best thing to being there in person. But, you do need to understand how it all works together, who your audience is, what they want, what they need and how your information fixes their problems much better than your competitors.There are several ways you can use videos for marketing. Video Testimonials The reason you may want to use a video testimonial is that you can put each testimonial into different marketing videos to help build trust with your audience. You can use a short video testimonial on a sales page, in paid ads, and on social media as a post and share. Videos In Sales Letters A video sales letter is a great way to show your a...

Video marketing is a super-powerful way to promote your brand. Creating videos that generate better online marketing results doesn't have to be difficult. But it is a balancing act between giving too much information and not enough information. You want a video that looks great, sounds great, and also gets the message across to your viewer to take further action. Here are 6 key video marketing tips to make your video marketing more effective. 1. Shorter Videos Get More Views Keeping your videos under two minutes is better for viewership. When your videos are two minutes or less they're more likely to be watched all the way to the end. More than 3 or 4 minutes could possibly be too long, but definitely don't go over 10 minutes when your subject matter is hard information to understand. 2. Get To The Point Quickly Don't leave your important information until the end of the video. If you put the important details right up front your viewers will be more likely...

Video marketing is an excellent way to boost engagement, increase brand awareness and enhance search engine optimization. Video is shared more and gets more response than text, which is why your business needs to use online video for marketing. You don't have to buy the most expensive equipment to create a marketing video online. Smart phone work great for recording videos for YouTube. Introduce Yourself Make a short video about yourself, including why you are working in your chosen niche and how you can help your customers. Upload the video to your website home page. People want to know if you're the right person to trust, and seeing your face and hearing your voice why will help them to get to know you. Keep It Short Usually, short videos are best. Think of three short points about a certain subject and talk about them in a short video. Include closed captioning as an added touch. It will not only be appreciated by people who are hard of hearing, but will also help...

Videos also give you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, while increasing the value of your products, and even your brand. So, why is Video Marketing important for your online work from home business? You can use video marketing for a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness. The more people see you or hear you, the faster they'll recognise your brand on the spot. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google. How can Video Marketing benefit your online business? Firstly, video marketing in great for branding. Based on research from comScore, YouTube is the second largest search engine following Google, so it's the perfect place to showcase your brand. Second...

Often the first thing that you think of when it comes to video marketing is fear. Fear of the cost, fear of being on camera and fear of no technical knowledge. However, video marketing is really not all that scary. Here are 5 steps on getting started with video marketing. Step 1. Choose A Product To Sell Obviously, your first step is to choose the best product or service to sell to your target audience. Make sure that you have something with a proven sales record in a market that you are enthusiastic about. If you find the product boring or uninteresting, it will come across in your video. You can sell a product as an affiliate or you produce your own product. 2. Get a YouTube Account Building a YouTube account to upload your videos online is as easy as setting up an email account. You input your information, pick a user name and password, answer a few questions and you're all set to go. Check in your email account and click on the link and you will be registered and after...

More entrepreneurs are making use of online video marketing to improve their website traffic, get more leads and to make more sales. It's no secret that the vast majority of successful internet entrepreneurs use videos for marketing, sales, and communication. So how can you use online video marketing to boost your business? See The Possibilities Some entrepreneurs steer clear of online video marketing because they think that it's too difficult. But when you take into consideration the potential that video can provide your business, it's worth taking the time to learn more about it. Videos can be quite simple to create and you most likely have everything you need installed already on your computer. It Doesn't Have To Be Complicated Online video marketing is best kept simple. A basic head and shoulders video, taken on a plain background in good lighting with clear audio can work wonders. Speak simply and be friendly. If you use text, use bullet points. This hel...

Video marketing is an absolute must for the online entrepreneur. Videos are a great way to get other people to spread the message about your business. Video is probably the most viral of the various media methods, because people get more excited about videos. Taking some time to study both popular and unpopular videos shows just what you have to do to create content that is contagious and makes your videos go viral. The following characteristics are found in many popular videos that attract a lot of free attention and business, so make sure to include them in your next video. Provide Value If your information is valuable and interesting enough, people will want to share it. One of the main reasons why videos go viral is that they give away extremely valuable information for free. Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably reached out to you on a m...

When you can deliver a short video to explain something important to your audience that would take more time to explain in print, you're giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It's not seen as easy to do because there are some tools needed and some thought must go into the production of the video. But don't worry, it's not really that difficult to do. Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and solidify your authority in your niche. Advances Your Brand's Message and Boosts Brand Awareness If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand's recognition. It is said that it takes a new person at least seven times seeing your brand before they be...