Mohan | Digital Marketing Consultant

After it emerged in 2008, the technology behind the world's most notorious crypto-currency, Bitcoin, held court on the fringes, attracting attention mostly from startups and the financial services sector. However, it has recently started to receive a lot of attention as companies gradually realize it could be valuable for many other things besides tracking payments. Simply put, a blockchain is a distributed ledger that sorts transactions into blocks. Each block is chained to the one before it, using sophisticated math, all the way back to the first transaction. Entries are permanent, transparent, and searchable, which makes it possible for community members to view transaction histories in their entirety. Each update constitutes a new "block", added to the end of the "chain" - a structure that makes it difficult for anyone to modify the records at a later stage. The ledger allows information to be recorded and shared between large groups of unrelated companies a...

For many attorneys, referrals are a significant and comfortable method for new business. Client referrals are satisfying as the implication is that the referring client is confident in your work and was happy with the outcome. Another method of referral is from a colleague, usually referred to as lawyer-to-lawyer referrals. Research by LexisNexis found that 26 percent of a U.S. law firm's income typically comes from referred work. However, it is not practical to rely only on attorney referrals. Developing a multi-pronged approach for referrals requires several methods which require continued attention. Many lawyers assume that all satisfied clients will refer friends. Unfortunately, it happens less often than they would like. Lawyers need to be pro-active in order to gain referrals and build a practice. We researched the best methods for building an effective referral process: 1. Ask for Referrals While this seems obvious, it is not used often enough. Even for those who...

Obviously, landing pages play a key role in any marketing campaign. But they won't be useful if visitors don't get to them. This is where you have to bring something innovative that would put your product or service in spotlight. Have you heard of Pay-Per-Click (PPC) Marketing? What's that? You must have seen little text ads do appear on top when you search something on any search engine. PPC marketing is one of the best ways to reach the best prospects or generating clicks to your site rather than earning those clicks organically. Everything Starts with a Campaign Running PPC ads are invariably a part of a larger marketing campaign that's a series of marketing activities working towards a common goal. An AdWords campaign contains all of your ad groups and those ad groups themselves contain your ads. The most interesting things occur when we get to ad groups that contain all of the ads that are targeted at a shared set of keywords, which are in fact user's search qu...

There is much said and written about SEO and quite rightly so because it plays an important part in success or failure within the Internet Marketing world. But for an absolute IM beginner it can be a nightmare to get your head around and to put into practice. If you haven't already got a website up and running then the best advice is to get a trusted SEO expert to advise and help you, and if you are already up and running get someone to check it out for you. With that job done the worst is over and you can concentrate on adding good content to your site as and when needed. Basically SEO is about making your website and its content search engine friendly, if they like what they find on your site as they troll the internet the higher ranking they will attach to it, making it easier for clients to find as they search for whatever it is they are seeking. There are many SEO terms you will come across and need to gain knowledge of, but the best advice is to take your time to learn about ...

When struggling local newspapers were closing left and right, a few farseeing start-up companies began filling the gap with what became termed "hyperlocal" websites, or sites that let visitors hone in on news and events specific to their local communities. Today it's the local communities themselves picking up the gauntlet, each forming their own website that provides all-access all the time to what's most important to the people in their communities. This is no doubt in large part thanks to the ease with which any local community can now shine the spotlight on themselves with nothing more than a website builder and a free website. Nobody tells a story better than the person it happened to, and the same philosophy applies to news and events of a local community. There's simply too much out there now for traditional reportage to cover it all. Which means, unless you put it out there yourself, your face isn't seen, your voice isn't heard, your message isn...

The internet has vacillated every attribute of modern-day life. Be it estate agents, entrepreneurs, investment and bankers, everyone has entwined the concept of internet marketing. The medical practice, especially dentistry hasn't been left out either. Many dentists today promote their practice online in a bid to inveigle new patients. Since the advent of the internet, the number of local searches regarding dentistry has gone up exponentially. People tend to gather every bit of information about dentists online. Seeing the trend is likely to continue for years to come that dentists have amended internet marketing in their marketing plan. Simply put, the internet offers dentists with an opportunity to gain more exposure with minimal advertising expense than conventional form of advertising methods. So, how can a dentist reap benefits of appalling potential the internet has to offer their practice? Here are some proven tips that are worthy of making it to premier internet dent...

Now that hundreds of blogs and websites are published and created daily, the need for boosting natural search engine rankings has continued to increase. In fact, approximately 98% of online entrepreneurs and marketers fail to take off within the first years of their business because they are not aware of the simple but effective techniques used for boosting web traffic. If you are planning to establish a profitable Internet-based business, you have to focus on promoting your website and achieving higher rankings in order to make your site more accessible and visible to your target audience. What is organic SEO? To boost your business sales and enjoy an edge over your competitors, you must be aware of how you can maximize your natural search engine traffic. The goal is to display your website on the first page of search results, which enhances the visibility of your site and allows it to generate more traffic in the process. The more traffic you get, the greater your chances of attracti...