Create a 'Hyperlocal' Community Website!
When struggling local newspapers were closing left and right, a few farseeing start-up companies began filling the gap with what became termed "hyperlocal" websites, or sites that let visitors hone in on news and events specific to their local communities.
Today it's the local communities themselves picking up the gauntlet, each forming their own website that provides all-access all the time to what's most important to the people in their communities.
This is no doubt in large part thanks to the ease with which any local community can now shine the spotlight on themselves with nothing more than a website builder and a free website. Nobody tells a story better than the person it happened to, and the same philosophy applies to news and events of a local community.
There's simply too much out there now for traditional reportage to cover it all. Which means, unless you put it out there yourself, your face isn't seen, your voice isn't heard, your message isn't represented except if you happen to catch the attention of the moment. And even then, that attention is fleeting.
The moment passes before you've even had the chance to make an impression, and it's on to the next headline grabber somewhere else. But as anyone tapped into their local community knows, important things are happening every day. And the people in those communities want to be tapped in as well. Not just when it suits the news media, but when it suits them.
Starting such a website may once have been a daunting task for a community with multitudes of projects competing for its attention. But as more and more local communities are finding, website building programs and services are getting easier to use all the time, not to mention that website building yourself is more economical than the alternative: paying someone else to design a professional website for you.
That's why an increasing number of local communities are now discovering the self-empowerment that a website builder provides them to quickly and easily get their message out there in the way that best serves them and the members of their community.
Today it's the local communities themselves picking up the gauntlet, each forming their own website that provides all-access all the time to what's most important to the people in their communities.
This is no doubt in large part thanks to the ease with which any local community can now shine the spotlight on themselves with nothing more than a website builder and a free website. Nobody tells a story better than the person it happened to, and the same philosophy applies to news and events of a local community.
There's simply too much out there now for traditional reportage to cover it all. Which means, unless you put it out there yourself, your face isn't seen, your voice isn't heard, your message isn't represented except if you happen to catch the attention of the moment. And even then, that attention is fleeting.
The moment passes before you've even had the chance to make an impression, and it's on to the next headline grabber somewhere else. But as anyone tapped into their local community knows, important things are happening every day. And the people in those communities want to be tapped in as well. Not just when it suits the news media, but when it suits them.
Starting such a website may once have been a daunting task for a community with multitudes of projects competing for its attention. But as more and more local communities are finding, website building programs and services are getting easier to use all the time, not to mention that website building yourself is more economical than the alternative: paying someone else to design a professional website for you.
That's why an increasing number of local communities are now discovering the self-empowerment that a website builder provides them to quickly and easily get their message out there in the way that best serves them and the members of their community.
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