Mohan | Digital Marketing Consultant

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Silly time waster? Sure. Powerful business tool? You bet. You've heard about Twitter--that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your re-tweets. But how can you make money with it? Forbes canvassed scads of businesses and pricey social-networking gurus looking for honest answers. Admittedly, we were skeptical. After all, how much can you accomplish in 140 characters or less? Turns out there are myriad ways Twitter can have an impact, and not just as a marginal marketing tool. Indeed, we found 21 clever ways to use Twitter--for everything from boosting sales and scouting talent, to conducting market research and raising capital. Chances are, there will be many more. "I believe Twitter is a communication platform," says Nathan Egan, founder of Freesource Agency, a social-networking consultancy in Philadelphia. "In a year or two, everyone w...

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Alexa ranks each website based on the number of visitors it receives. I’ve summarized the 7 strategies that I’ve discovered and applied to my own website to increase my Alexa ranking. Apply these strategies to your own website and see your ranking climb towards the top. 1. Download the Alexa toolbar and use it every day to visit your own website. Alexa even gives you the ability to co-brand the toolbar with your own logo and give it away. You can download the toolbar here: http://pages.alexa.com/prod_serv/associatetoolbar.html 2. Use Alexa redirection whenever you can. No matter when or where you provide a link to your website, be sure to use the equivalent Alexa redirect URL. For example, when providing a link to my website, I use http://redirect.alexa.com/redirect?marketingscoop.com. If you copy this URL into your browser, it will take you to MarketingScoop.com. To use this technique, simply replace the name of my website (marketingscoop) with yours. 3. Encourage your website visitor...

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