Obstetrics and Gynecology (OB-GYN) Practice Branding and Marketing
Marketing an OB/GYN practice is a sensitive subject considering the issues involved in it. OB/GYN marketing is distinctive in nature as the target audience is specific and the topic can be a little bit insubstantial. The reason why OB/GYN marketing is different from other practice's marketing is that women are uncomfortable discussing their issues in the open. However, this very reason makes OB/GYN marketing all the more important. You have to be very careful of the fact that you don't contravene delicate boundaries with your marketing efforts. Here's how you can market your OB/GYN practice successfully. 1. One advantage as a gynecologist you get is you don't have to identify the target audience. Having said that, you need to build up credibility for your practice. Why should women trust your practice? Creating a practice logo and advertising through brochures and pamphlets will take care of your brand identity. Women are circumspect of talking about their health p...