Mohan | Digital Marketing Consultant

The objective of marketing is to reach potential customers and win them to the advantage of your business. Email marketing is an important aspect of the Internet marketing plan. Let us discuss the factors that make email communication more effective. Email marketing is one of the most effective IM strategies Email marketing has emerged as one of the most powerful strategies in Internet marketing. This involves sending individual messages to each customer and get inputs therefrom later. It is a means to strike a relationship between seller and the buyer. As emails can be targeted personally, it is easy to reach the customers. How to Make it Effective? Having recognized that email marketing is an effective tool in Internet marketing, you should use techniques to make it more effective. To make this strategy more effective, personalize your emails. Use software that enables you to send mass emails. Include personal details such as name, address of your company, etc. Ensure that you give a...

Today, marketing is at an entirely different place than it was even 5 years ago. Whether your rental business is new, or well established, to stay competitive you have to use all the new trends in brand building. You don't (and won't) get as well known as McDonald's of Apple - and that's not the objective - it's about an identity. You don't want to build something around your product, either: there's nothing in your product that somebody else can't duplicate, copy, and reuse, and therefore it can't be 'the difference'. Brand is about personality and trust. Brand is about you being in front of mind when a holidaymaker who has connected with you in some way eventually makes a decision to rent somewhere. Eschew social media branding at your peril. Social Media isn't about sending messages to your friends about what you ate for breakfast. It's about grabbing access to thousands of potential customers that you couldn't dream to reach o...

Anyone can learn to do Search Engine Optimisation. The web is full of vast amounts of information on SEO, even sometimes explaining tactics in precise detail, for free! We source all of our knowledge, expertise and tactics from the web. Sometimes we glean it for free, sometimes we pay for it, and sometimes we attend training sessions for specialty areas. If you like, you can do this too, without paying an SEO expert. It will most likely take a few hours every week to research, implement and test the tactics you find. Depending on how well you pick it up and how easy it is for you to understand, you can achieve amazing results within days. If you choose to do this, here are some pitfalls to avoid... Never try to "trick" the search engines. They are a lot smarter than you think. Don't submit your site to too many directories at the same time. Don't waste too much time trying to optimize a site that doesn't properly support SEO best practices. Get the site re-coded t...

Craigslist is the 8th most trafficked website in the US right now, trumping Twitter, LinkedIn, and Bing. Needless to say, that's a lot of visitors to the website made famous by offering free classified posts to the masses. What's clear is that owners have a pretty mixed view of Craigslist as a marketing channel - citing spam and fraud as reasons not to use it. But, there are plenty of owners that have been actively using the site with great success. If you're ready to give it a shot, these are the 7 steps to get you started. Step 1: Create an account While you don't need an account to create a free classified post, it's helpful to have one for renewing and re-posting. Sign up for a free account. Step 2: Select your location Because Craigslist is designed as a local service, only post to the region closest to your vacation rental. It is a violation of their terms of use to post to multiple geographic regions and may get your account blocked from the system. Depending...

Physicians and medical practitioners need to focus on using online marketing to help consistently attract more clients along with achieving desired goals. In this 21st Century where internet has become a ubiquitous venue of research and information, drafting it in an effective physician marketing plan is all the more obligatory now. Internet marketing is significant for those who want to keep their existing clients and simultaneously build a strong patient base. The best way to take advantage of this prospect is to have an online presence. With that being said how to build an online presence? Utilization of different avenues is the only way. The internet is the single most cost-effective method of marketing for doctors, if done in the right sense and manner. A number of ways to market through the internet include developing a website, search engine optimization, utilizing social media platforms, blogging and so on. Surprisingly, many healthcare professionals under-utilize the impo...

When you first started your dental practice, you must be excited. There must have been butterflies in the stomach. Initially, you enjoyed successful years of patient growth. But, then your dental practice hit Titanic's Iceberg. Patients count began to fall and you were left with no options to stabilize your practice. You were about to get into depression, then suddenly your friend came up with a suggestion of marketing your practice. Marketing dental practice is by far the efficient, proven and long-term beneficial method to attract patients. To grow your dental practice, patients are important. And to have more patients, you need to inform them about your practice and services. Let's look at some of the strategies you can employ to acquire patients. 1. Internal marketing and word of mouth are traditional, but effective means of advertising. Though they require some financial investment, their positive effects can be seen immediately. Word-of-mouth is generally spread by...