Mohan | Digital Marketing Consultant

A medical practice is like any other running business. Patients are "customers" and you need to constantly find innovative ways to attract them. More so because, giving your patients the ultimate care is what will make them loyal. Successful advertising strategies and proper handling of patients are key factors in expanding your patient base and keeping appointment books full. So, what exactly does medical practice advertising mean? It makes a lot more sense when you are eager to promote your practice to make a prospective patient know that you exist. The thing we understand with advertising is the ways that you use to make your practice knowable. While physicians, dentists, cardiologists, dermatologists or hospitals are waking up to the need of advertising, the biggest challenge they face is "from where to start." Promotion will follow, but only when you have recognized your goals and understood, how you are going to achieve them. Building up an advertising ...

This one is one of the most overlooked and important parts of any Internet Strategy. You can be listed high on Google and other search engines, do social marketing, but if there are bad things said about you or your business online, you have to act. Search engine results are almost like credit ratings these days. The problem is that most individuals or businesses who are victims of character defamation and bad reviews are not even aware of it. First, you should begin to run your name and the name of your business and key employees through Google to see if anything negative comes up. Once you have an overview, you should set up Google alerts for all relevant names you want to monitor. Google will inform you by email, every time a new listing with your business or individual name will be indexed. If you are victim of anything negative that comes up in searches, you have several options. -Contact the search engines to take it out of their searches -Contact the site webmaster ask them to t...

As a plastic surgeon, marketing probably isn't your specialty. You're focused on taking care of the business end of the practice--but you don't get to work on the business end if you don't have people coming through the door. To help improve your practice, try these plastic surgery marketing tips. Get patient testimonials Your best marketing will be done through patients who are satisfied customers. This is particularly effective if you specialize in a niche market or are hoping to gain more business in a particular area. Do an excellent job on reconstructive surgery following an accident? Provide a patient with the breasts she's always dreamed of? Those are the reviews that you want to highlight. Having trouble getting your patients to write the sterling testimonials that you can't wait to post on your website or social media account? Try some of these strategies for getting your patients to produce the testimonials you need. Remember that video reviews or revi...

Ever since the dawn of the "Extreme Makeover" semblance, people thriving for cosmetic dental procedures have skyrocketed. An average dental patient is more aware and informed about multiple procedures that dentists offer today. According to a recent survey conducted by the American Academy of Cosmetic Dentistry (AACD), 90% of the adults in USA consider an appealing smile to be a significant social asset. Moreover, a large section of people believes an unattractive smile can have a negative impact on their careers. Seeing the booming interest among individuals regarding cosmetic dentistry, in coming years it will be the fastest growing area in the entire dental profession. Some of the procedures like, teeth whitening, porcelain veneers and more have increased five-fold in the past five years. Other procedures as well are growing rapidly. However, there is a key to such keen interest of people in cosmetic dentistry. Today's cosmetic dentists are smart and know market...