Mohan | Digital Marketing Consultant

Let's be honest - search engine optimization (SEO) is time consuming and you're often competing against companies who employ teams of experts trying to beat the competition. The good news is, there are ways to level the playing field. If you're willing to put in the time and effort, there are long-term rewards to be had because search optimization has a longer lasting effect than paid advertising. When you stop paying for ads, your listing is removed and all of the traffic and bookings that went along with it are gone too. With organic search, while it's not as easy to earn a first page ranking (vs. buying it), once you do, it's harder for your competition to bump you out of your position. But first, you need to have your own vacation rental website. And while you may not become an SEO expert overnight, there's a bunch of things you can do to improve your organic search rankings. First, I suggest you check out a few resources to get you up-to-speed on the basics...

We truly live in the information age. Billions worldwide can find instant answers to their questions in seconds via an effective search engine. Did you know research shows health care topics are the second-most-searched-for subjects online? According to Pew Research, 72 percent of Internet users have searched for health care related information in the last year. How can you take advantage of this hunger for knowledge? Be a source of quality, reliable information. Creating a professional blog on your website is the perfect medium for positioning your office as a trusted resource in the community. Here are five tips for creating content that will generate new clients. Don't expect to post a blog and instantly get thousands of page-views. You are not going to grab the attention of customers or receive a glowing online review immediately. Think of blogging as a long-term investment. You must build a foundation of great content first. That takes time. • Connect people and solutions When...

Single page web design is one of the hottest trends in the world of web design today. These websites look amazing, especially when viewed from Smartphones and Tablets. Moreover, designers get a better scope of becoming creative by using transitions in content and animation in graphics. The best part of these websites is that they are cost-effective, and easy to design and develop. This is the reason most small businesses are opting for single page websites. However, there are a few misconceptions about single page websites. The most common and potent misconception is that these websites are not good when it comes to SEO. Normally, these websites are high on JavaScript and CSS elements. These elements hinder search engines from "crawling" these websites. But it is a misconception and therefore, it is not true. According to Google, its algorithm is powerful enough to "crawl" complex CSS and JavaScript elements with ease. It's easy to do SEO for single page website...

Congratulations! You have taken the first big step to becoming your own boss and going out on your own. You know your industry, how to build a brand and are very creative about the details of certain business affairs. However, many first time small business owner's fall short of putting systems into place to get the business moving in the right direction from the gate. This is where the smart business owner will save time, money and avoid inevitable pitfalls that plague many entrepreneurs the first time out by hiring a business coach. What is a business coach? A business coach is a lot like a personal trainer at the gym: A good trainer will begin by learning your goals, strengths and weakness in what you can do well and where you need assistance. A good coach is skilled in recognizing your skills and also your fears and areas where you need to build strength. It is important to know that there is no certification required to become a business coach, therefore you want to be sure yo...

The biggest advantage of selling digital downloads from your e-commerce website is that there is no need to keep a physical shop for storing the products. As the name suggests, these products are digitally available and buyers can, therefore, download them directly into their desktop computers and laptops. All they have to do is pay for the products they are buying before they can begin the downloading process. If you are planning to start selling digital downloads, this is the perfect time to begin. Digital downloading is still in the growing years, but the promise shown by its rise guarantees a great future. While selling digital downloads, you have the liberty to cut down your budget as you do not have to produce any physical product. Moreover, it also quenches the thirst of mobile device owners to receiving everything instantly. So how do you start things from the scratch. It is not as complicated and cumbersome as you think it is. Just keep these following tips in mind, and you ar...