Mohan | Digital Marketing Consultant

Single page web design is one of the hottest trends in the world of web design today. These websites look amazing, especially when viewed from Smartphones and Tablets. Moreover, designers get a better scope of becoming creative by using transitions in content and animation in graphics. The best part of these websites is that they are cost-effective, and easy to design and develop. This is the reason most small businesses are opting for single page websites. However, there are a few misconceptions about single page websites. The most common and potent misconception is that these websites are not good when it comes to SEO. Normally, these websites are high on JavaScript and CSS elements. These elements hinder search engines from "crawling" these websites. But it is a misconception and therefore, it is not true. According to Google, its algorithm is powerful enough to "crawl" complex CSS and JavaScript elements with ease. It's easy to do SEO for single page website...

Search Engine Optimization or SEO, is the process of or a series of steps that one takes in an effort to make their website or other online assets more visible to others when others are searching for content online using search engines. This is also often referred to as positioning one's assets to be found by "organic" searches as opposed to "Pay Per Click" (PPC) where you pay a fee to the search engines themselves so that they will help your site to stand out and be found. So what actually is involved in this process called SEO? What are the steps you want to take to build out your online assets so as to be more easily found? My list below is by no means complete but it will serve to give you a solid overview to tasks you can complete to make your site more visible. Search Engine Registration: The first thing you will want to do is to get your website registered with the search engines themselves. Most search engines offer you a method whereby you can tell them...

What are keywords? Keywords or search queries are the backbones of any online business or website. Keywords are the base around which your website content is penned. Effective keywords lead to effective and interesting content relating to your target audience. The keywords are classified into long tail and short tail keywords. Example for short and long tail keywords are "Laptops" and "Lenovo Laptops in Chennai". Short tail keywords are too specific and generic and generate lots of search results which may be irrelevant to the search intent. Long tail keywords are specific and generate very relevant search results. In the example given above, a person searching for "laptops" may search for multiple things like different laptop brands, laptop pricing, laptop functionality, laptop shops, laptop service centers and many more such options. But for Long tail keywords, you get the most relevant results. So it requires business knowledge and understanding of the ...

There's been a lot of buzz in the past year about direct-to-consumer mattress companies. These e-tailers have no sales people, no storefronts, and (supposedly) no extra expense; they exist entirely on the Internet, selling their wares directly from the factory. While the convenience of buying online has crept into almost every aspect of modern commerce, from clothing to entertainment to groceries, is it really wise to drop hundreds of dollars on an item so vital to your health and wellbeing, sight unseen? 1. The Myth of No Markup One of the main claims of direct-to-consumer companies is that avoiding 'the middle man' (the salesperson in the mattress store) saves money for the consumer by reducing markup. The myth is that if the customer isn't great at negotiating, they might end up paying more than the item is worth. However, this works both ways. If the customer arrives at the shop prepared, they're likely to walk out with a great deal. Salespeople usually work on ...

Recognition is what every medical practitioner seeks for his practice. These days, competition is so stiff that you have to go all-out to make a name for yourself. The only way you can make your practice visible to patients is by thoroughly publicizing your medical expertise. No matter what your specialty is, you must spread positive word about your practice. Marketing is the perfect option, but it can prove to be an uphill task. Practice success starts with designing a marketing plan for your practice. Your success will depend on how well you plan your marketing strategies and execute them. If you are like most healthcare professionals, you probably are looking for techniques that will bring in more patients, maximize revenue, and gain continuous professional referrals. When starting a marketing campaign, the first thing to consider is the target audience. Identify the age, sex, and income of patients whom you want to target. Then begin finding ways to spread the word about you...

The term growth hacking is in itself a proof that marketing techniques for startups and businesses have greatly matured and have been improvised. Marketing at a later stage is not as challenging as getting your name out there for the first time and this is where growth hacking comes in. One needs to be very creative and at the same time knowledgeable of the database programming to effectively growth hack in order to make a significant difference. Here are the 6 most effective strategies for growth hacking. 1. Be Exclusive Adopt a strategy that will make your product stand out and be instantly available to a large group of people right away. It is customer psychology that people always desire to be part of something exclusive and special. 2. Offer Something For Free Although there are no free lunches in life, yet the term 'Free' is always able to attract people and if the word is planted strategically then they are willing to overlook the cost that they actually have to pay for ...