Mohan | Digital Marketing Consultant

Marketing strategies are crucial, especially when you are practicing a medical specialty. It can prove to be a difficult task if you are not familiar with the latest marketing trends. Whether you practice dentistry, cardiology, chiropractic, or psychology, there are challenges, which should be met successfully. Unlike marketing in other avenues, medical practice marketing has some rules and regulations following which your practice can become an established one. There are endless strategies through which you can market your medical practice. I am listing down six of them. These will surely help in spreading a positive word about your practice. 1. The foremost thing any businessperson or a medical practitioner in this case is to ensure he/she has a plan. Plan well in order to gain short-term and long-term success. Your plan must contain all the guidelines that you will be following to spread awareness about your practice. Revising your plan at regular intervals is necessary, so it ...

The reality is, videos for marketing are very effective. The first thing that probably pops into your head when you think about videos for marketing is demonstration videos or 'explainer' videos. That's because video is the easiest technology to use when you want to explain something to your target audience. It's the next best thing to being there in person. But, you do need to understand how it all works together, who your audience is, what they want, what they need and how your information fixes their problems much better than your competitors.There are several ways you can use videos for marketing. Video Testimonials The reason you may want to use a video testimonial is that you can put each testimonial into different marketing videos to help build trust with your audience. You can use a short video testimonial on a sales page, in paid ads, and on social media as a post and share. Videos In Sales Letters A video sales letter is a great way to show your a...

A website analysis is the best place to start when considering or beginning an SEO campaign. In order to execute successful SEO it makes sense to investigate where your problem areas lie and what needs immediate attention. The significant benefits of a website analysis are as follows: Identify Internal Problems Website analysis checks all of the structural elements of a website that are relevant to SEO. It makes sure that metadata is included where it is supposed to be and checks the quality of your internal and external links and anchors. Your analysis will also advise on how deep your pages are (how many clicks it takes to get to), how old (or last updated), if they take too long to load (kilobytes) and how accessible your website is to Search Engines (robots file and sitemap). Making sure these important structural elements are correct not only ensures the Search Engines can correctly navigate their way around your website, it also lays a strong foundation for any future SEO work or...

Video marketing is a super-powerful way to promote your brand. Creating videos that generate better online marketing results doesn't have to be difficult. But it is a balancing act between giving too much information and not enough information. You want a video that looks great, sounds great, and also gets the message across to your viewer to take further action. Here are 6 key video marketing tips to make your video marketing more effective. 1. Shorter Videos Get More Views Keeping your videos under two minutes is better for viewership. When your videos are two minutes or less they're more likely to be watched all the way to the end. More than 3 or 4 minutes could possibly be too long, but definitely don't go over 10 minutes when your subject matter is hard information to understand. 2. Get To The Point Quickly Don't leave your important information until the end of the video. If you put the important details right up front your viewers will be more likely...

If you are pondering upon whether to avail the option of marketing your offerings on YouTube, keep in mind that your efforts should be directed towards increasing the volume. It helps in building a rapport with your audience. Also, they become accustomed to your content and make frequent visits to your sites. In short, it helps in garnering customer loyalty. As part of your YouTube Marketing strategy, if you increase your volume, be sure it will help in raising the viewership rate of your site. Consider the following aspects if you want your YouTube marketing strategy to be successful. Research Well It would not be advisable to undermine the importance of conducting your research about your competitors and the tactics that they are employing for achieving the desired results. After you gain knowledge on the content that they are posting, it helps in making more effective decisions. Create Your Content Bucket List You must also identify some important areas where you can deliver somethi...