Mohan | Digital Marketing Consultant

Pay Per Click has now become one of the most trending marketing strategies. But there are many businesses out there who still don't understand its value. Here are five reasons why you should start considering PPC for your small business and make use of its potential for the benefit of your organisation. Your Competitor Is Doing It If you are not advertising side by side your competition, they will attract the customers and make sales that you might have captured. Visibility is such a strong tool in today's world of quick speed shopping, search and purchasing. Your Customers Are Out There You must be thinking why your competitors are spending money on PPC - but your competition is smart and knows the benefit of pay per click. Your targeted audience is shopping online. If you don't make yourself available, then how your customer will reach you, their hard earned money will be spent somewhere else. PPC Is Growing Every Year Every year, customers spend more dollars online. PPC ...

What attracts a customer to a certain business? Yes, the products and services obviously have a huge role to play. However if taken a closer look, you will quickly notice that it is the reputation which "makes or breaks" the foundation of a business. Did you notice that a business's reputation has just been referred to as its foundation? This is because a positive image development is extremely essential for a business in this growing world of the Internet. The rapid growth in the number of review websites and blog sites has made it a lot easier for business owners to engage and interact with their existing customers. It has also become easier for them to attract and rope in new customers on board. The phenomenon known as Web 2.0 is responsible behind encouraging businesses to publish their works, share and exchange info, and connect with potential customers. However, these customer engagement tools can also act against the services and products provided by a business, as...

Phenomenal success is what awaits a medical professional when he/she explores the marketing aspect of respective practices. Competition is severe, and seeing the potential, many healthcare professionals are adopting different marketing methods to promote their practice. Questions like, "What are the perfect marketing strategies?" have often been raised. Keeping the following points in mind, we try to establish various proven marketing methods: 1. Identify the target audience. Your facilities and services stand nowhere if you are unable to look for patients who seek your services. It probably is the foremost step any healthcare professional should take before commencing a marketing campaign. In order to gain confidence and earn hefty returns, focus on the clients in your community and adjoining areas. 2. Create a website. Researchers have found that when it comes to marketing, the medical fraternity look to a website. A medical website plays an anchor role in a successf...

Video marketing is one of the very few upcoming and enticing ways to introduce newly launched medical practice to your patients. It will help in educating every probable patient about the services. It will empower your patients to rate your services and take a sensible decision. Online medical marketing offers an incomparable way to show your ingenuity and augment patient's interest in your services. With every passing day, video marketing and SEO is gaining popularity due to a substantial rise in the number of internet users. The influence and impact that comes from the internet will continue to play a critical role in how a patient and physician approach each other. You can harness the authority of the internet in medical practice for your own benefit by developing professional videos. In this 21st century, people's preferences have changed dramatically. They are more inclined towards watching a video instead of going through textual information. It will maximize your ...

All the traffic in the world can't daze a below-par defined site. Websites that are mistaking for the poor route will prompt poor site change rates. Keep in mind that finding the successful PPC formula requires essential investment and exertion. If conceivable, test distinctive forms of your site. Most of the times a landing page will work superior to anything a 50-page section. In any case, make sure to synchronise your keywords, promotions, and location. Pay per click is a study of relevance. Coordinating keywords, advertisements, and pages enhance client encounter. Then again, inability to do this will negatively affect transformation rates and quality scores. A decent pay per click agency will tell you about things before they start handling your business. Fiasco To Device AdWords Tracing And Google Analytics With PPC almost every metric is assessable. Without tracing, how do you know which landing page, keyword or advertisement is functioning and not functioning? Don't do ...

Social media today is the most impactful way to market services and products. Its prowess has fetched a distinct range of customers to many businesses. And the healthcare industry is fast catching up. The inhabitation of medical practices in multiple varsities of social media has sent ripples in the society of its impact. With an exponential rise in the number of "e-patients," the trustworthiness of information shared on these platforms is being constantly questioned. The fact, however remains that role of Facebook and Twitter cannot be undermined. Be it communication on online communities, mere information dissipation through platforms like Facebook, Twitter, LinkedIn, MySpace, Yelp, YouTube elucidating medical procedures or patient experiences, the vicinity of social media is completely embedded in medical practices and will continue in the near future. THE IMPACT: POSITIVE A recent study showed 1/6th of the internet fraternity chooses internet for health informatio...