Mohan | Digital Marketing Consultant

In business, you have to stay current on the technology that is available to market and advertise products and services. Along with understanding the tools and options, a business has to be ready to use it to the advantage correctly. Many ad agencies want to follow the beaten path and are happy to take your hard-earned money for a standard job that won't necessarily reach the customers that need to be reached. With a quality PPC campaign and some preparation, you can be sure you get the right exposure and needed traffic boost. Here are three things you should do before launching a pay per click advertising campaign. Using Geographical Regions Many sites come with the option of setting geographical regions. Having these settings set precisely makes a paid search much more efficient and ends up saving money and prevents unqualified clicks which waste resources, squander potential first time opportunity, and discourage customers. A paid search set up will work best when different grou...

Videos add life to your marketing campaigns. They transform static, traditional campaigns into action-driven presentations that unleash our message in a powerful, dramatic way. Video marketing is of the most productive marketing techniques to come along over recent years. By using internal web cameras as well as YouTube, and various other online video publishing sites, a web marketer can speak directly to their targeted audience in a video marketing campaign. A video marketing campaign gives you the chance to present yourself to the audience. It is a personalized face to face meeting with a potential client in which you get their undivided attention. The individual connection surpasses an email campaign as your potential customers can actually see how professional you are and who you really are. If the customer can observe the product in action, rather than merely hear or read about it, it can bring you one big step closer to converting a prospective customer to a new client. ...

Ask yourself a question. Are you visible when a patient types your practice's name into a search engine? Where do you stand if a patient searches your practice' and you don't feature in it? Now in the 21st century, the key to a successful practice is to build a strong online presence. You will miss out big to bring new patients into your practice if you are not on the web. And, the worst scenario could be a prospective patient getting wrong information about your practice. So, what is it that you have to do to turn the tables? Here's a checklist of those ideas that will help you immensely to achieve what you have desired so badly- "the patients' trust." Get your foot down and start off with a professional website. The fact is more than ¾ of the patients are using internet to find a doctor. You would be a fool if you sideline this reality. So, act wisely. Remember: what goes into structuring a website is directly proportional to the results. In order t...

Browse to virtually any website these days and you'll see a few common items: a Homepage welcoming you to the site and providing general info on what's contained therein, an About Us page and a Contact Us page, perhaps a page detailing a company's Products or Services and a Store or Checkout Counter, and if you're lucky, a Site Map. In website building, these are considered the primary landing pages of a basic website. But they are no longer the end-all and be-all of a successful, marketable site. And any website builder who considers their free website complete after publishing these pages is sorely mistaken and most likely destined to fade into the over-saturated shadows of online obscurity. The problem with stopping your website building efforts after completing these fundamental, and unarguably essential, web pages is that they are also static pages, which means they rarely change. But in order to get the attention of Google, Yahoo, Bing and all the traffic they del...

Email marketing is one of the most proven, reliable digital marketing tactics. Having been in existence since the earliest days of the internet, there are few companies that don't include email as part of their marketing strategy. But just because email marketing is ubiquitous, does not mean it's universally well-executed. In fact, without effective management and regular oversight, many email marketing campaigns are left to languish, and the results they generate gradually dwindle. If your email marketing campaigns aren't performing, it's less likely to be a failing of the channel itself and more likely to be a result of missed opportunities for optimization. Below we cover some of the biggest mistakes companies make when it comes to managing and executing their email marketing campaigns. 1. An absence of goals It's true of all digital marketing campaigns that setting proper goals is the essential first step to success. Old, legacy campaigns like email marketing ar...

Mr. Jon Harden President Aviation Insurance Resources  Dear Sir,  The India’s 14 million daily train passengers are on the rise, opting the low-cost carriers for their travel needs. The countries intentions to emerge as the next manufacturing hub are supported by the implementation of FTAs in a phased manner with ASEAN countries and phasing out of quotas under the multi-fiber agreement in January 2005, will mark the period with plenty of opportunities for air transport operators.  The demanding markets made myself to requesting your coordination to begin air transport services. Please find enclosed a brief note on the following for your intentions.  i) Evolving Markets  ii) Present Markets  iii) FDI Norms  iv) The Coordination Anticipating the potential of markets, with government’s intentions to developing airports and encouraging domestic private carriers to fly to South Asian countries, further has intentions to permit destinations like: London, ...