Mohan | Digital Marketing Consultant

One of the best ways to improve the perception your customers have of your company is to ensure that they have confidence that you can handle their problems quickly and efficiently. The easiest way to illustrate this is with a couple of my recent experiences. A laptop computer of mine experienced a hard drive failure while the computer was still under warranty. As I have been fixing computers for nearly twenty years, it was rather simple for me to run all the diagnostics and know for 100% certain that the problem was indeed the hard drive. As the computer was still under warranty, I called the manufacturer; after a brief "discussion" to convince them that I really did know what I was doing, they transferred me to their level 2 technical support, and an RMA was soon issued. Within 30 minutes of picking up the phone, my new hard drive was on the way, and I was firmly convinced that this company was going to take care of me. On the other hand, my experiences with the company I b...

Creating good website traffic is actually dependent on a lot of factors. While writing compelling content and blending them up with cool graphics always work, continuously making them work is another thing worth considering. Website traffic takes more effort and careful planning to really be consistent. One of the most important things you need to keep in mind when maintaining the popularity of your website is that it should eventually take lesser effort to make it popular. In the beginning, it's just normal to really fuss about making a grand website. But eventually, the effort should taper down so you can concentrate more on making sales spiral up. Investments are also something worth considering. While you may have the seemingly perfect website maintenance in check, does the cost far outweigh the results? You need to remember the 80/20 rule when it comes to making business investments. Through the course of your marketing campaign, it should only take 20% effort to produce as mu...

The alternative medicine field is falling behind due to a lack of proper marketing. Although the number of people opting for alternative care for a range of treatments is growing, there is still a lot to be done to educate prospective patients. This problem worsens when consumers know about alternative therapies, but are unable to find you. As an alternative care specialist, you are in the middle of nowhere. You seek a solution to this problem. The only way out of this predicament is to plan a marketing strategy targeted at your specific audience. You can do it yourself or a marketing agency can do it for you. One of the best ways to advertise your alternative healthcare practice is by developing a website. Keeping in mind the increasing number of Internet users, a website acts as the perfect medium for clients' education. A strong Internet presence helps in withstanding tough competition from rival practices. With an innovatively structured website, you can gain higher pati...

For those thinking of adding a new four-legged companion to their life, it is certainly an exciting time. However, it's also a big decision to add a pet to the household. Having the right supplies on hand will make the transition easier for both owner and kitty. Here are the five most critical items to stock up on. Kitten Food Of course, a new cat needs food, but there are some important differences between what types of food to grab. Just like how it's improper to give a newborn baby a steak, there are some things in adult cat food that kittens aren't ready to digest. Kitten food also has the proper vitamins, a balance of fat and protein, and nutrients needed to help a kitten get on the right track for development. Flea Prevention It's especially important to grab flea prevention from the pet store if the kitten is being introduced to an environment with adult cats. Even if the new addition isn't spending time outside, if adult housemates are going in and ...

1. Sites Made Entirely Out Of Flash As any SEO will tell you, or nearly any web designer with the slightest knowledge about the behavior of search engine spiders, designing a site entirely in flash is a recipe for disaster. As search engines become more sophisticated, the game of search engine optimization has become more complex....indeed, the process of becoming a highly ranked site has become quite a complex task. 2. Duplicate Content For those sites not built entirely in flash, an even more ominous problem is usually lurking. Duplicate content is abhorred by search engines. As many may know, a great deal of keyword rich spam sites are generated dynamically through scripts that scrape the internet for content that is likely to be searched for by the general public. With a strategy designed to create revenue through volume, huge spam networks have been created (thousands of sites have been generated) by scraping or stealing content from legitimate websites. 3. Hidden Sitemaps and Lin...

Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the Google AdWords campaign with immense technology advanced paid marketing strategies and campaigns which can run online without any restrictions and with a smooth functioning process. Let's now understand more about a particular ad by Google named PPC Advertising. Concept of Google AdWords: Google has come up with an advertising word tool called "Google AdWords". It has a bunch of words collected which are bid the highest by online users. Google AdWords is also known as Paid Marketing. The advertisers have to pay to bid those keywords which are present in the paid campaign. Less-Effective keywords reduce the ad rank of the business. Google AdWords sets the budget bar as per your requ...

Video marketing is an absolute must for the online entrepreneur. As much as 74% of all web traffic is watching videos. Search engines understand more people are watching videos rather than reading blog posts and text-based messages. But what if you're camera shy? The following video marketing tips will help you feel comfortable allowing you to cash in on the powerful marketing strategy that is video marketing. Use Screen Capture Software A lot of people are worried about how they will look on video. If this is you, use screen capture software to make your video, and just use your voice for audio. There's free software like Jing, Free Screen Video Recorder and Screencast-O-Matic that you can use to capture screen shots and record your voice through your computer microphone. Your computer records whatever you do on your monitor. Get Someone Else In Front Of The Camera This is a simple way to harness the sociability of one of your team members, a friend or family member...