Mohan | Digital Marketing Consultant

We all have what we consider to be rubbish cluttering up our homes that we would love to get rid of. Well, why not consider one of these 5 great ways to sell it on the Internet, what may be rubbish to you could be like gold dust to somebody else, just take a stroll around your neighbourhood yard sales and see what rubbish people are buying. Tip: Don't buy any more rubbish, unless you think there's a profit in it. The Internet is the largest yard sale on the planet so you're guaranteed to find buyers out there somewhere, you're job is to get them to your stall. Here are 5 great ways for you to try. eBay and Amazon of course are the biggest players in the yard sale arena, have you seen some of the garbage people buy there? Got to be worth a try! Social media is an ever expanding marketplace, sites like Facebook and Twitter are growing daily with a massive population of followers and tweeters waiting in anticipation of snapping up a bargain, so why not stick your rubbish u...

Does your medical practice have what it takes to become an eminent practice in your community? Are you losing patients to other medical practitioners? Do you think your practice needs revival? These certainties are sure to come to mind when you are unable to draw the desired number of patients. As a healthcare professional, your practice needs a makeover and big-time marketing. You might have noticed, more and more doctors are offering similar services. Competition is stiff, and you need to design your marketing campaign accordingly. For doctors, standing out among a pool of service providers is what brings clients to your practice. To achieve that, many money-driven healthcare professionals are waking up to the requirement of physician marketing. Marketing, as it is understood, is not necessarily every physician's forte. It's sensible to work closely with medical marketing agencies and design suitable marketing strategies. Certain physician marketing companies assist by...

One of the most important ways to communicate with customers is your small business' web site. They use it to get in contact with you and perhaps even place orders for your products and services. That's the reason it's so vital that your web site function and function well. A good site has the following five key elements of website design: concept, content, navigation, decoration, and marketing efficacy. #1 Concept What is the concept of your website design? Here's a hint: It has to be connected to the very heart of the business itself. Is it a cake business? A clever idea would be to use a picture of a cake with candles or layers on it and make each item a clearly-marked link. Is it a psychologist's office? The web site better look professional without any gimmicky items. #2 Content The content of the web site has to be correct and relevant in order to be useful for your customers. If the content doesn't inform them in some way, it shouldn't be a part of th...

Business website builders are often confused as to how they can get their website to feature highly on Google's search engine ranking results for specific keywords or phrases relating to their business, products or services. People often think that all they need to do is create a website and wait for Google to feature them on page 1. Many people also think that this will happen over time and as such they make no effort whatsoever to increase their search engine results position and just wait for it to happen. Wrong! You need to work at it from day one. Your site, no matter how 'optimized' for search engines or 'search engine friendly' won't achieve a high Search Engine Results Position (SERP) if it is not continuously promoted across the Internet and in the right way. Don't get me wrong, making your site as easy as possible for search engines to index is a good thing, but it should form only a small part of your strategy in getting your site a high SERP. How...

1. Publish Relevant and Quality Content During the concept and design phases, or redesign, the target audience and subject matter should be unambiguously identified. Keywords that relate to the subject of the website should also be defined and used throughout the site. Your content needs to be well written, grammatically correct, and use an appropriate voice for your visitors. 2. Optimize Your Site Your website should be optimized so the search engines can properly and easily parse your website for inclusion into their search results. Build and submit an XML site map to the major search engines. If you use a website builder, the software may automatically generate a site map for you. There is an abundance of information out there on this subject. Caveat lector, research search engine optimization carefully. Some of the material available is better than others and a portion of it is just dead wrong. 3. Links, Links, Links Links to your site are one of the ways that search engines determ...

Seeing your dentist chair empty more often? Waiting all day long and still not getting enough patients? That may be because you are not doing enough to drive them to your office. A patient visits a dental clinic when he or she is thoroughly educated about the procedures and services. And you probably are not educating potential patients enough. You might be the best dentist around experience wise. But when it comes to patients, they just don't come walking through the door. You have to echo your name and build a reputation that not only brings in fresh clients, but also retains the existing ones. So, how to go about spreading a word about your practice? Marketing is the only way to make prospective patients aware of your practice's existence. There are multiple dental marketing ideas that you can use effectively to generate a new lease of patients. From offline to online methods, they all contribute to your practice's success. Here's a quick look at some of them: ...