Mohan | Digital Marketing Consultant

Internet has found a crucial place in about every company's marketing mix- and predictions for 2013 is it's going to grow more. Few marketing strategies can match the efficacy of internet marketing. It is significant from a practice's point of view to invest time in medical internet marketing to reach a wider audience and ultimately achieve desired payer mixes. 2013 will prove to be another year where internet will continue to dominate the marketing plans of medical practices. To help you cash in the opportunities presented by the internet, consider these marketing trends: A Designer Web Page You don't have to be a rocket scientist to understand that medical practices with high ROI have exceptionally designed websites. Take some time off your busy schedule to focus on a creative design for various internet-marketing endeavors, commencing with the practice website. This will surely help as more and more people are searching the web for healthcare based informatio...

In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits include: It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve. It's a timesaver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog. It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog. It gets attention. People may scroll through written words, but most will at least gi...

In comparison to just text or images, video "speaks" to your audience. This is why video marketing is so powerful. Your audience can see and hear you, listen to what you have to say and see how your product works. Best of all they are more engaged with video than via a simple blog post or picture. Video marketing is a definite must for the online entrepreneur. Search engines recognize more people are watching videos rather than reading blog posts and text-based messages. They are beginning to rank websites as a result of the videos on that website. What Tools Do You Need? A lot of online business think that you need to spend thousands of dollars on video recording and editing equipment. So they don't get involved with video. But the camera on your smart phones is more than capable for recording video. Plenty of successful video marketing campaigns were the produced with iPhone or Android phone camera and good content. Ultimately, you may want to upgrade your vid...

Establishing effective two-way communications with customers is one of the hardest things that any business can do. This is especially true of small companies that cannot afford to dedicate personnel to managing those communications. Blogs, chats, and forums can be some of the most effective ways of establishing communications from your web site, but they also have their own "dangers" that can cause them to backfire if not used. So what are blogs, chats and forums? And what is the difference between them? Blogs: Blogs are one of the most useful ways of getting information out to customers. However, blogs are not limited to spreading information on just the current products or services. Effective blogs also give customers ideas of how they can use your products. Think about a paint company that is trying to market hundreds of different colors of paint. A blog might explain how a customer can choose the color that is right for them, or how to mix different colors to get the exa...

When you talk to most business people, they will answer this question with the names of other companies they consider their major competitors. The CEO of a small bank may say their competition is another small bank just down the street, the check-cashing shop on the corner, or the major national bank that is getting ready to open a new branch down town. A grocery store owner may consider the competition to be another large grocery chain, the local quick shop, or even the farmer's market. But the answer is much simpler, and yet much more complex than this. Who is your competition? Your competition is every other business that might share the same customers as you. Huh? If you are a plumber, then what kind of competition is the local bank? How can you say that the local bus system is competition to a computer repair shop? The reality is that every other business that your potential client base comes into contact with is your competition. In other words, everyone is your competition. ...

  Blogger is a simple service that enables you to create a blog and publish it online immediately.  It’s very quick and simple to get started with – you can literally create a blog in minutes. You’ll be able to learn how to create content and use all the primary features right away. You don’t need a hosting plan, making this a 100% free solution. While limited, there are options for personalizing your blog. WordPress is a full Content Management System (CMS) – a platform designed to help you build online content.  WordPress can be used to create nearly any type of website. WordPress requires a bit more work than Blogger. Most hosting companies provide WordPress on server to easily setup.  The platform is beginner-friendly and easy to learn.  There are thousands of plugins and themes, enabling you to shape your site. For more advanced users, WordPress makes it simple to add custom code and complex features to your blog.