Mohan | Digital Marketing Consultant

  SEO is an ever evolving business. There can never be a point when you can say that your website doesn’t need SEO anymore. The question will always remain as to how you can make your website more SEO friendly, how can you attract more visitors, how can you increase your conversion rate, in short how can you make your business more successful. The key is in the number clients visiting your website, the rest follows. It all begins only after a prospective client visits your website. For a client to visit your website, you need to be on the first page of Google search results because when it’s all said and done, users rarely visit the second or the third page of search results. The increased number of searches from mobiles has made it an emerging area of optimization. Since the number of users searching from mobiles has increased drastically in the past two years Google also looks into the fact whether your website is mobile friendly and it does display in its search results if your ...

The old saying is true - in many businesses, 80% of your sales come from 20% of your customers!!  So how does a new Internet business attract and retain your pool of loyal customers that will put 80% of your sales in your pocket month after month? We'll address that very question here based on our experiences in starting a Internet retail clothing business and help you avoid some of our 'lessons-learned' along the way. 1. Think Marketing from Day One!  First off, having a solid marketing plan (and yes, thinking about marketing) before you even create your first web page is an important first step. If you market your products well in the beginning and think through your marketing plan, focusing on how you will present your products (i.e., quality pictures, good descriptive text) and how your site will convey to the first time user a sense of trust, then you will find that you can jump start your repeat business right from the beginning of your Internet marketing efforts. Rem...

You can get free traffic to your website from your YouTube videos by optimizing the content of your video. This type of optimization (search engine optimization or SEO) is an important part of developing and marketing your online business. Google bought YouTube because it recognizes the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the future. So how can you maximize your videos' SEO to get more free traffic from your YouTube videos? Why Use Video? Google, and the other search engines, regularly rank a piece of content that contains video ahead of a similar piece of content with no video. It's much easier to make a connection by way of video. People can hear your voice and see you talking. Promoting products and services online can sometimes be more difficult than person-to-person sales. Video is a great way to make that personal connection through the internet. YouTube Description On...

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears. Google Ads, Google Marketing Platform, and Google Ad Manager are Google’s new brands incorporating some mainstays for the benefit of the millions of advertisers. From early June to July, Google will be introducing simpler brands and solutions for advertisers. So if you are planning to advertise on Google, read this article first and get yourself oriented on the changes that are happening in Google’s advertising products. It’s Google Ads now Google AdWords debuted in 2000 and served as a platform for running text ads on Google’s search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support different ad formats like videos, apps, shopping, and more. Now, its evolution has c...

  Taking on a franchise business on the internet is perhaps the most favorable business opportunity people would like to operate from the comforts of their homes. Running a franchise business from home is not as easy as it may sound, but once it is up and running the profits are by far very attractive – not to mention that the efforts will diminish to some extent making the home franchise business quite a breeze. Telecommuting is a way of working and not having to leave home. Many people are resorting to this sort of work environment and making a huge success of it too. If you would like to set up a home based business you should consider taking on a franchise business opportunity. Some people call this ‘affiliate marketing. Starting an affiliate marketing business is just like buying a franchise to a business. In this form of online business you are really buying the rights to sell a product as your own and sharing the profits, if at all, with the principal owner of the franchise....