Mohan | Digital Marketing Consultant

It is simply the most powerful paid advertising platform for search online. With over 91% of the search engine market share, Google is without a doubt, the indisputable champion of all time. As a result, it's only normal that every company on earth wants a piece of the action on the first page of Google either by using AdWords PPC paid advertising or organic search marketing. Let's face it, if your website is not showing up on the first page of Google for any given keyword query in your industry, you can forget about acquiring new clients on this platform. Using the AdWords platform As we all know, with power comes complexity and learning curves before one can show noteworthy accomplishment. AdWords can make you or break you depending on your skills at managing your campaigns. Let's face it, companies don't want to lose money in the process of buying paid advertising to acquire more leads. The main purpose of any business is to grow and make a profit. At the end of the ...

  To become an SEO expert, one might need the proper guidance and professional support to master your skills. It helps you get the necessary skills so that you have everything to become an expert in the area. There can be different attributes of SEO training that need to be brought to understand the complete concept. It is becoming one of the popular fields. SEO skills are becoming one of the most demanding fields. Anyone can get these skills right by availing proper support from a well-experienced team. Types of SEO You can learn different types of SEO like On-Page, Off- Page and Technical. Each type has its own importance. On page helps to optimize the web pages seen online while Off page techniques are done outside your website but the purpose is to still get better search engine rankings. Technical SEO ensures that your website follows all the technical requirements required by search engines. Identifying the need for SEO training   To become an SEO expert, one needs to cl...

Pay per click advertising – or PPC advertising – is the way of the future for almost all businesses today. For those who are new to the concept of digital advertising, it can be a daunting arena in which to enter, particularly if it is the do-it-yourself type of marketing. There are pros (and cons) to hiring an experienced marketing firm to handle your PPC campaign, but they should be carefully considered since PPC advertising is one of the most profitable types of marketing available today. Do It Yourself? Perhaps you find yourself tempted to manage your own digital and online campaign. This may save you some money upfront, of course. Also, you will have direct control over what specifically you will do. This DIY mindset can work for those businesses that have ample resources to devote to the project, including the ability to research successful techniques. Also, those businesses that have the time to devote to PPC advertising may be better equipped to handle this campaign than busier...

AI has revealed that mice have a range of facial expressions that show they feel — offering fresh clues about how emotional responses arise in human brains. Scientists at the Max Planck Institute of Neurobiology in Germany made the discovery by recording the faces of lab mice when they were exposed to different stimuli, such as sweet flavors and electric shocks. The researchers then used machine learning algorithms to analyze how the rodents’ faces changed when they experienced different feelings. The software showed that their facial muscles would subtly shift as their emotions changed. Mice feeling pain pulled their ears back and puffed out their cheeks, while mice experiencing pleasure would push their jaw and ears forward, and pull their nose towards their mouths. The AI also revealed that their expressions varied depending on how they felt before receiving the stimuli. For example, when a thirsty mouse was given a sugary drink, its face showed more joy than a rodent whose thirst w...

  In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption. Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? During the holidays, many of us think about travel. Which brings us to one of the originals in the sharing realm — another local company made good, Airbnb. Let’s compare Airbnb to a more traditional online travel agency (OTA). We’ll look at Priceline, founded in 1998 — exactly 10 years before Airbnb. We’ll start with a simple Site Comparison. One thing stands out about Airbnb: its users are far more engaged. Airbnb vs Priceline Time on Site Airbnb’s average “Time on Site” is more...