Mohan | Digital Marketing Consultant

SEO could benefit many businesses who are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment. The SEO industry has also attracted a lot of cowboys who employ "black-hat" techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical "White Hat" techniques. Businesses that unwittingly employ an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they will see a negative effect on their search engine rankings. The black hat SEO offers quick fixes and is usually long gone by this point! What's With all the Hats? The term "Black Hat" comes from the ...

  Individuals and agencies specializing solely in pay per click, or paid search, will often tell you that they can meet your digital marketing goals exclusively through the implementation of PPC. Those focusing primarily on search engine optimization have a similar argument for engaging in SEO. However, as a business owner looking to market your products or services in the online space, it is in your best interest to know that both of this opinions are categorically incorrect. The best practice for increasing your visibility & traffic, and ultimately, meeting your sales objectives through search engine marketing is through a combined effort of effective PPC and SEO. Both paid and organic search marketing have benefits unique to each discipline; however, they can be a powerful advertising force when utilized in tandem with shared marketing objectives. How Paid Search Benefits SEO One of the fundamental principals driving search engine optimization is the understanding of which k...

  Small to mid-sized businesses are a tricky bunch; more often than not, they have hyper-local geo targets, tiny budgets, and little to no experience with digital marketing. Believe it or not, many SMBs are still devoting much (if not all) of what marketing dollars do exist to – gasp – the Yellow Pages. Most of you probably don’t know what those are, but trust me, they were all the rage with the SMB crowd at one point. Paid search is often a less complicated sell to smaller businesses (although challenging in its own right). There is a certain tangibility with PPC- “you’ll see your ad on Google if you search for your company name or xzy keywords”- that many SMB owners can latch on to. Additionally, they can boast to their families & loyal customers about seeing these ads almost immediately following launch; since as the PPC analyst, you would provide them some keywords you already knew to show their ads in a top position. PPC offers essentially the same “instant gratification” ...