Mohan | Digital Marketing Consultant

So you’ve decided to go down the wiser route and get a professional web development company to help you with your business’s website, that’s great! The next thing to do now is choose the best development partner, and this is crucial as the success (as well as cost-efficiency) of your site will depend largely on them. Not every business owner knows the telling signs of a web developer that should be avoided, however, which could lead to them investing in the wrong partner and end up losing more money due to an inefficient site. With that, here are some red flags that you should watch out for when choosing a web development partner. 1 – The Developer Overpromises Extreme promises on the developer’s end, while nice to think about and definitely pleasing to the ears, is more often than not, only a set-up for disappointment. Whether the rates are high or on the lower end, if the developer’s plans seem to unrealistic or too exaggerated given the time frame, such as “doubled traffic in a mont...

E-commerce is one of the most competitive markets across the globe today. With online retail biggies ruling this realm, it is difficult for the new players to survive the cut-throat competition. Well, there are some fronts through which they establish themselves digitally. One such area that is somewhat easy to conquer is that of search engine optimization. But, you need not forget that the professional support is necessary to improve your search engine ranking. This is because search engine optimization of an e-commerce website is completely different from that of a regular online portal. An experienced and credible company can tell you about the differentiating factors. The factors we discuss below also help you understand how search engine optimization strategies of online retail portals are different. There are myriad of pages: A regular website that informs about the services of a company has very limited pages, which makes the search engine optimization somewhat easier. Talking a...