Mohan | Digital Marketing Consultant

  Social media websites are an emerging tool in the digital marketer’s arsenal. They can be utilized to build brand loyalty on networking sites which already command a large following of highly-engaged, digitally active consumers. One of the top social networking sites, Facebook, actually receives more traffic on some days than even Google does. However, it is important for a brand’s image in the digital space to create and maintain a reciprocal social media experience if they want to see results from this technique. Your socially-based marketing strategy needs to provide a benefit to users to keep them engaged. This does not necessarily mean you need to offer tangible items, such as coupons or other complimentary items; instead, the perceived ‘benefit’ for your followers and fans can simply be the chance to “interact” with your brand. Enabling two-way communication between a brand and its supporters can often be the most successful form of marketing within social media. Engaged so...

Google AdWords is the foundation of Google, where promotions are served to clients to promote business products and services. The moment advantages of Google AdWords are that it works on the permeability of the brand and acquires quicker results. Throughout the long term, with the change of marketing from traditional to digital, an ever-increasing number of businesses have advanced towards the web.  This has made the web exceptionally jumbled with extraordinary contests. Aside from businesses, even the shoppers progressively depend on the web to settle on their buying choices. Thinking about the above idea, it turns out to be critical for the businesses to get the messiness and connect with the interest group. In this manner, Google AdWords is the one-stop arrangement that assists businesses with contacting their ideal interest group promptly and conveys the ideal outcomes. Benefits Of Google Ads: Builds Brand Awareness:  Prior, brand awareness followed a visually impaired tec...

A blog is a type of website where the content is presented in a reverse chronological order (newer content appear first).  Blog content is usually in the form of entries or blog posts.  Typical websites are static in nature where content is organized in pages, and is not updated frequently, whereas a blog is dynamic, and is usually updated pretty often.  A blog can be a website on its own or a part of a bigger site.  Companies have begun to use blogs to keep their customers up-to-date with events and product updates, as part of search engine optimization strategies and to keep users engaged with fun stories.  There are many reasons to start a blog for personal use and for business blogging has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.  Why Blogging is Important for Your Business? Regardless if you are a small business, or a multinational company, blogging is integral to your online content...