What Old School SEO Is Out of Style?
When SEO was first introduced, it was so different from what we know today. The best SEO company will tell you that search engine optimization is constantly changing, it's evolving to accommodate new technologies and to provide people with a better search experience. While this is the case, as a business owner, you still want a good ranking because everyone knows that only a small handful of people will actually go to the second page of search results and this is usually if they can't find what they are looking for on the first page. How you get there is what is changing with Google regularly adding new algorithms to improve their searchers experience. This means that you want to ensure your SEO campaign is also constantly changing, remaining up to date with the current trends. One of the first old school SEO techniques that is now very much out of date is to use one keyword, often that you presumed your clients would be searching for. Today you need to use long and short tail...