Posts

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly. In this article I am going to go over how reverse psychology works, how to apply it to a sales copy and when the best and effective time to use it is. How Reverse Psychology Works Reverse psychology is nothing more than a mind game you play and the object of the game is to confuse and distort the minds of others. I know it may sound complicated, but really it's not. In fact, you've probably used it and don't even realize it. Let me give you an example of how it works, so that you can fully comprehend it. ...

Can a site be penalized for keyword stuffing?

Image
A site can and will be penalized by the search engines for keyword stuffing. Google appears to be very sensitive to overuse of keywords on the page, as a filter will be triggered. Penalties ranging from a downgrade in the search results, to the loss of Google PageRank, to possibly being banned are options that the search engine giant could consider imposing on the site. As with all search engine optimization efforts, common sense and thinking of what benefits your site’s visitors is the best action for any website owner to use.

Social Media and Its Influence in Google's Search Results

Welcome to the Social Search era. Back in February, Google announced it was going customize the search experience with it's new Google Social Search. As an average user, I like the concept, but as a marketer and SEO, I don't at all. Social media is playing a major role in your search engine marketing and it's results. Are the results your being delivered fairly? I say no, you are being delivered two sets of search results. I'll explain why, in a few minutes. But first, I want to explain the two different results, and how they effect you. The two results you are being delivered are Social Media results, and the Traditional Search results. As I like to say, your log in and log out of Google account results. Google's Social Search / Logged In If you have a Google account, and you are currently logged in, you will be delivered search results tailored around your and your circle of friends likes. What this does is give your likes and your circle of friends likes, a prior...

Top Ten SEO Mistakes of Dealer Websites-Used Car Dealers Specifically

1.) Sites Made Entirely Out Of Flash As any SEO will tell you, or nearly any web designer with the slightest knowledge about the behavior of search engine spiders, designing a site entirely in flash is a recipe for disaster. As search engines become more sophisticated, the game of search engine optimization has become more complex....indeed, the process of becoming a highly ranked site has become quite a complex task. But at the most basic level, sites designed in flash are essentially invisible to search engines. A large component of determining the relevancy of a site by a search engine spider lies in the spiderability (ability of the spider to crawl) of high quality, keyword rich content. In the car industry, there are literally thousands of keywords that can be built into a website to dramatically increase traffic. In west palm beach alone, the location of a used car dealership I am currently in the process of optimizing for, there are literally hundreds of car related keywords whi...

Can New Patients Find Your Orthodontic Or Dental Website in Less Than 10 Seconds?

Internet Web 2.0 Marketing For Dental Professionals Blows The Doors Off Traditional Orthodontic Marketing. I was watching the news this morning and a banner popped up across the bottom of my TV announcing that Paul Newman was dead. That was all it said. Since he and Robert Redford have always been two of my favorite actors... I wanted more info. None was forthcoming on the TV which was very frustrating. How could they say he was dead and not say when, why or how? So what did I do? Went to the Internet, typed in "Paul Newman dead" and within 5 seconds, an entire page of links showed up on Google to access what happened. In less than one minute I discovered he died at 83 from cancer and was able to access 100's of glowing articles on his career, philanthropic efforts, car racing etc. My point...In today's society, when a consumer is informed they need dental or medical treatment...what do they do? Depending upon the curiosity of the patient, they either head for the Int...

How To Write A Profit Pulling Article

Having an article published is one of the fastest and easiest ways to build your credibility as an industry expert. At the end of the each article you are given the opportunity to gain free exposure for your online business or affiliate program. As more and more people realize the true power of having your article published, the Internet has become saturated with them. Everywhere you turn there are plenty of articles to choose from, making it tougher to get yours noticed, let alone read. If you can't get your article noticed, then it won't be read, therefore, no free exposure or profits. But getting your article noticed is only the beginning, you also need to hold your reader's attention with good quality content. In this article we are going to go over the key elements of writing a successful article and how to get them noticed. We will also go over how to turn an article into an unstoppable profit generator, even if you don't have your own product or service. That...

Single Topic vs. Multi-Topic Blog

Image
2. The SEO of your multi-niche blog will be tough. Search engine optimization, particularly for a blog that is created and maintained as a source of income, is very important. To maintain good SEO, your blog should have a single focus. Here’s why: Let’s say you operate a search engine like Google, and you have to rank a blog for a topic like “how to take the best photo in daylight”.  You have a choice between the following blogs: A blog which is dedicated to photography tips. A blog which contains posts about religion, photography, and dog care. You would probably select the first blog, as it is likely to offer more quality content (because it is a blog dedicated specifically to the topic of photography), and there’s a higher chance that it will offer a  better user experience. The face of search engine optimization is changing, and search engines like Google are ranking blogs based on  brand  and  authority . A single-top...