Mobile Marketing on Twitter

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The rough economy has forced restaurants to get creative. Some have sprouted wheels. Food trucks tweet their location from iPhones to let customers know where they will be.

Believe it or not, all that digital chatter forms a bond. "We try to foster a culture by interaction with the people around us," says Mike Prasad, social media director at Kogi, a fleet of Korean BBQ trucks in Los Angeles.

"Now, Kogi isn't about getting a taco, it's about having an experience."

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