Poaching Customers on Twitter

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"Twitter is not just a kid story," says Chris Brogan, president of New Marketing Labs. Brogan should know: He is one of several Twitter experts advising companies on how to spy on their competition and to swoop in with a better service or discount.

Nathan Egan, founder of Freesource Agency, a social-networking consultancy, describes how to do it: Using a free application, such as TweetDeck, set up a permanent search for all permutations of your competitor's name, as well as words that convey dissatisfaction ("sucks" or "hate").

Public replies to those new prospects are dangerous, as your competition may see them, so the best bet is to follow them and get followed back, allowing you to send direct messages.

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