Facebook Vs Twitter Which is Better Social Media Marketing

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The goal was to determine which of these social media marketing strategy platforms Facebook verse Twitter provide the best results for the specific needs of your online businesses.

Monitoring Traffic and User Metrics

Facebook has a large advantage due to its sheer size, traffic volume and metrics such as sites linking in. Facebook is now only second to Google based on Alexa rankings and on a few select dates has surpassed Google. However, Twitter has surpassed 10 billion Tweets and is rapidly closing in on the 20 Billion Tweet bench mark. Demonstrating a significant rate of growth.

Various Viral Marketing Benefits

Twitter was declared to have the advantage because it's required to have a large amount of followers to rapidly gain significant viral marketing results. Partly aided by Google's 'Real Time' search feature which streams live Tweets for various keyword search phrases at different times. Additionally, you can directly measure the viral effectiveness of your Tweets using a variety of effective third party sources allowing your business to determine which approaches are most effective and maximize your Twitter results. However, Facebook is making strides to improve in this area based on new features and third party contracts.

Various Uses of Social Media Interactivity:

Facebook was declared to have the advantage because it's a naturally interactive community due to its 'wall' feature. A feature where Facebook users can publish updates and important news or offers which allow for direct social participation and commentary. This information, and the related comments, can remain visible for long periods of time depending on activity level. Or can be reposted at a later date if needed. Twitter Tweet turnover and current infrastructure makes interactivity far more difficult to efficiently accomplish. Especially for businesses that have a large amount of followers.

Comparison as an Effective Website Traffic Driving Platform:

Facebook was declared to have an advantage because Facebook accounts have the internal characteristics of a stand alone website. Including the posting of videos, standing promotions and multiple links. This helps to create more opportunities for visitors to click on external website links resulting in direct visits.

Comparison as a Means for Market Research and Trend Identifying Purposes:

Twitter was declared to have an advantage because its platform allows you to more efficiently search for information related to industry specific trends, what's being said about your business and your competitions Social Media engagement. Including several excellent third party sources that have software for this very purpose.

Platform for Direct Internet Communication

Facebook was declared to have an advantage because it has an instant message feature that allows you to communicate with users globally. Additionally, companies can set up private accounts to keep their employees connected and to gain feedback without the use of multiple emails.

Better Overall Platform for Business to Business marketing

The results of this particular analysis do not apply to businesses that are 'personalities'. Twitter was declared to have the advantage because the study indicates it provides more Viral Marketing flexibility while requiring less followers and time investment. Viral Marketing is a core business to business social media application for branding, wider Internet exposure and expediency.

Best Platform for Business to Consumer Marketing

Facebook was declared to have the advantage because its format allows for the inclusion of photos, multiple outbound links, videos, surveys, promotions, direct engagement and other business to consumer applications. Facebook also facilitates the building of a large network of followers in a relatively short amount of time to help market a consumer product or service.

Comments

  1. Seo IndiaMarch 26, 2010 at 12:53 AM

    I think facebook is better than twitter.......For Social MEdia Marketing .

    ReplyDelete
  2. SEO Company MumbaiMay 27, 2010 at 3:39 AM

    I thing both should go hand by hand for Social Media Marketing purpose.

    ReplyDelete
  3. MelyssaAugust 25, 2010 at 1:13 AM

    Thank you for your excellent post.I really enjoy to visit your post.Thank you for your nice comments.

    micro-blogging

    ReplyDelete

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