Link Building Tips to Boost PR, Referral Traffic & Search Ranking

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Link building is one of the most efficient SEM strategies for both increasing the number of visitors to a website and improving the rankings of a website in organic search results.

Here are valuable tips for search engine optimization link building. If you’re an expert in SEO already, these tips will remind you of the basic yet essential link building strategies.

1. Go for Higher Quality Links All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links.

2. Create Useful, Relevant and Interesting Content Building superior quality content remains an effective method of getting SEO links from other websites. With excellent content, not only will you be able to build backlinks naturally, requesting a link also becomes easier since the partner website can benefit from the link request as well.

3. SEO Link Building with Blog and RSS Feeds Promoting your site via blogs and RSS feeds is an easy and great way to boost your site’s exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts. If your website is listed in their preferred blog and RSS directories, there’s a decent chance that your site will be found.

 4. Submit Your Site to Directories Another easy way to get website links is through directory submissions. Although this method doesn’t quite give good quality SEO links, it’s a good place to start if you’re new to search engine optimization link building.

5. Research on Your Competitors’ SEO Links Look up the sites that are providing links to the websites of your competitors. This is a good way to start your SEO link building efforts, since websites that link to your competitors are likely to be interested in linking to your site as well. However, before implementing this strategy, make sure that your website is as good as your competitor’s.

6. Writing and Submitting Articles There are several websites out there that you can submit your articles to. EzineArticles, for example, is a popular article site that allows you to post writings, as well as build website links. You can either create SEO links within the article or at the bottom section of the article called the bio box or author box.

7. Purchase Links and Look for Link Brokers Although Google is becoming stricter on link renting, it’s possible to purchase temporary website links. 

8. Use Local Directories Website owners who have a brick and mortar business can find local directories very useful in their search engine optimization link building campaign. Not only will you receive high quality SEO links, your website will also appear in regional searches, or even rank higher.

9. Press Releases Do not underestimate the power of press releases. If you write something very interesting about your business, website or company, there’s a good chance that your press release will be picked up by news organizations, such as cnn.com.

10. Participate in Forums Interacting in communities and forums is another great, not to mention free, way of getting SEO links that point to your website. Forum users are usually free to post links to their websites in the footer of their profile or posts. Just make sure that you’re not spamming.

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