Goal setting in SEO (Search Engine Optimization)

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Making your search engine optimization efforts as efficient as possible will obviously save you valuable time and effort. So what do we need to look at when planning an efficient campaign? It would be important to know the following things -

1. Desired Objective/ Goal. Whether it be more visitors to your website or more sales. Or ranking for a particular keyword?

2. What is your benchmark? Is it a set number of visitors or to achieve more sales than a particular competitor?

3. Timescales? When do you want to achieve these objectives or goals?

4. Is this realistic? Don't bite off more than your can chew, do it in manageable, bite-size chunks. Achieve one goal and move onto the next.

5. Where next with your SEO management? Once you have achieved your goal, where do you want to take your campaign next? Forward thinking is crucial so plan 6, 12 and 18 month goals.

Using statistics and regularly monitoring efforts, results and trends so that you can be as prepared as possible to react to the ever changing algorithms of the major search engines and more importantly the ever changing minds of internet users.

It would be wise to create a spreadsheet which can be easily updated, tracking your progress. The buzz in the SEO industry at the moment is analytics that would vastly increase the longevity of the success for your website.

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