Google Local Search Optimization Strategies to Target Local Searches

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Local searches have been gaining more and more importance on the internet. In fact, the growth of local searches over web searches has been more in last few years.

Now, if a person is looking for web design services, he or she would tend to add “My Town” in the search string like “web design hyderabad”. This way the user narrows down the search looking for a local service provider or local vendor for the goods and services.

Now how does this information translates into leveraging the business growth? Its very important now to optimize and promote your website for local searches. The major search engines like Google, Yahoo and Bing have already started a local business directory and it is positioned on the top of search results if the search string contain the location.

In fact, even if you don’t have a website, you can list in the google’s local business center. So, this is a great way to promote your business to the locality.

Local Search Optimization

If you own a website, make use of location as one of the keyword or use it with your services or products. Apart from local results, you will gain from the web results also. You can take following actions to leverage the local search growth to benefit your business:

I. Submit your website or business to Local search engines like:
i. Google Local Business Center
ii. Yahoo Local Merchant
iii. Bing Local Listing Center
iv. Ask Business Search

II. Submit your website to Local Yellow Pages like:
i. Indianyellowpages.com
ii. Superpages.com
iii. Sulekha.com
iv. And many others

III. Submit your website to Local directories:
i. Hotfrog.com
ii. Justdial.com
iii. Citysquares.com
iv. Yelp.com and Burrp.com
v. Many other directories

IV. Local Press Releases are very important to promote the new products or services launches. You can use a number of free PR directories to submit and distribute your press release.

V. Location specific keywords optimization is of paramount importance to rank higher for local searches.

VI. Contact Information on website.

As the local searches are gaining importance, don’t forget to include it in your digital marketing strategy.

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