Alexa Website Ranking Factors

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For example on this earth 10,000 people have Alexa toolbar. What it does is that it keep recording browsing history of those people everyday and stores on their huge databases.

Lets say, Alexa have to track visitor statistics of twitter.

It will watch how many of those 10,000 people who visit twitter. Now Alexa founded out that approximately 73 people out of 10k visits twitter. Hence Alexa calculated  what we call visitor percentage or reach.

Visitor percentage = 7.3%

Now, Total number of internet users in world = 2 billion

Hence total number of twitter visitors came out to be = 7.3% of 2 billion. = 146 million visitors / day 

Now, in same way it calculates visitors of other websites and prepares ranking chart.

Conclusion
This helps me in concluding that Alexa ranks sites from users who how what is Alexa. i.e  visitors with one common interests . They are generally bloggers or webmasters.

Now let’s analyze how it effects Alexa rankings for Blog with a particular category.

Its been seen that  blogs with topics like seo, blogging, themes, internet etc. reach inside Alexa top 100k websites easily with only 200-300 visitors/ day .

But if you have a blog about celebrity, fashion or health  , it will take more than 2000 visitors per day to reach inside Alexa top 1k websites of the world.

That’s also the reason why many people (me also but with different reasons) choose internet topics as their blogging career and avoid general blogging topics for their blog.

Clearly lot of them get inspired by alexa graph of these kind of blogs, but let me tell you, It takes internet related blog 1/10th of the visitor traffic to compete with general blog or website.

So, next time you not how to analyze the ranking for a website, rather than just getting surprised.

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