CTR helps to evaluate the success of PPC Campaign

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People usually apply various SEO strategies to draw more traffic to their website and improving the 'Click Through Rate' (CTR) in Google SERPs, would be one of their SEO strategies of the process, as it helps in getting more traffic to a website.

First off, what actually 'Click Through Rate' (CTR) is? CTR is a method of evaluating the success of an online advertising campaign of a website and it is calculated by dividing the number of clicks an ad/website gets by number of times it appeared.

If my ad/website appeared 100x and only got clicked on 5x, my CTR will be of 5%. There are many factors that can increase/decrease your CTR. Users tend to look for certain criteria before clicking on a result and we will help you meet them to the fullest..

Healthy CTR will drive more traffic to a website that also controls the 'Cost Per Click' (CPC). So how to Improve CTR in Google SERPs?

Title Tags should be information oriented
'Title Tags' play the pivotal role in improving CTR, as they directly show-up in 'Search Results' that are valued highly by 'Search Engines' in determining the particular topic of a page. Hence, the 'Title Tags' should be informative and descriptive for a user, as their response would be natural and emotional. Make sure that, the Title Tag of a topic comprises 65 characters, as they get severed in Google SERPs if they exceed.

Unique and Descriptive Meta Tags or Meta Description Tags
'Meta Tags' just like 'Title Tags' are also highly valued by search engines in determining the topic authority of a certain web page. Therefore, 'Meta Tags' of a web page should reflect the uniqueness and description of a page. The ideal Meta description Tags should be around 160 characters or less. Additionally, every single page of a website should own different Meta Description Tags.

Descriptive URL Structure with Keywords
It's always recommended to use 'Keywords' in URL and should be descriptive. Importantly, appropriate punctuations should be used in URLs, in order to avoid lengthy characters that are legibly difficult for the users. Besides, try to keep the URL as short as possible and avoid capitalizations and spelling mistakes.

Using Rich Snippets
Rich Snippets should be used in important and necessity situations in a website for the content such as Products, Reviews and Breadcrumbs. Because, Rich Snippets help for more clicks and find the information faster by the users.

The above steps could improve the 'Click Through Rate (CTR)' in Google SERPs that enable you to draw more traffic to your website, which convert the impressions into clicks.

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