How to write Compelling Ad Copy for PPC Campaigns

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Here are a few tips for writing compelling ad copies that can raise CTR,  saving $ and bringing in Conversions.

•    Use active speech – Compare: “These people used our product and loved it. You will too!” versus “Join the thousands of people using and loving our product!”

•    Use words that provoke positive emotion – like boost, revitalize, success and achieve.

•    Consider words that evoke curiosity – like secret or exposed.

•    Deploy words that trigger action – like simple, urgent or limited time deal.

•    Create a deadline – a sense of urgency encourages people to decide and act quickly.

•    Tell them “why” – if they don’t know why they should act, they won’t. Explain why urgent action is beneficial –they’ll save money, increase sales, access to the last and final free copy, etc.

•    Make it short and simple – A long and complex process is a pain and users are unlikely to prolong their suffering for your sake.

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