Mohan | Digital Marketing Consultant

SEO for eCommerce sites should employ a different strategy. Find some of the very important areas I would recommend while optimizing eCommerce websites. Avoid Manufacturer Descriptions To the possible extent try to avoid copying the product description from the manufacturer’s website and in some way to make it unique. Title Tags Make sure they are entirely unique by optimizing the title tag by adding additional relevant keywords to the title tag along with the product name. At the end you can always add site name to create brand value. Description Tags Put up some product info along with some few sales words that will help the visitor to click your site link in the SERP’s Keyword Tags Never stuff keywords into meta tags, and do not add any keywords that are not relevant to the product page. Add the brand name, product specifications, synonyms, product variations along with some sale related keywords to achieve our goal of ranking the page for specific product related keywords. Product ...

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Having a story printed about you and your business is the best form of FREE advertising there is. Why you ask? Because it's believable. A news story in a local or national publication can give more details about your business in a way that allows your expertise to shine. People skim through the advertisement sections but are more apt to read informative articles. Think about the last time you opened your newspaper and saw a story about a local business. Perhaps you read about a trendy new restaurant or martini bar that piqued your interest. Or maybe a neighbourhood book store was bringing in a famous author to promote her new book. Did the story grab your attention? Were you enticed to take action and check it out? Chances are if this topic was of interest to you, it did. And that brings us to finding the right market for your story. Sending a media release to every editor of every newspaper and magazine will get you no where quickly. You will soon make a name for yourself - and no...

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