SEO Tips for eCommerce Websites to Improve Search Rankings

-
SEO for eCommerce sites should employ a different strategy. Find some of the very important areas I would recommend while optimizing eCommerce websites.

Avoid Manufacturer Descriptions
To the possible extent try to avoid copying the product description from the manufacturer’s website and in some way to make it unique.

Title Tags
Make sure they are entirely unique by optimizing the title tag by adding additional relevant keywords to the title tag along with the product name. At the end you can always add site name to create brand value.

Description Tags
Put up some product info along with some few sales words that will help the visitor to click your site link in the SERP’s

Keyword Tags
Never stuff keywords into meta tags, and do not add any keywords that are not relevant to the product page. Add the brand name, product specifications, synonyms, product variations along with some sale related keywords to achieve our goal of ranking the page for specific product related keywords.

Product Reviews
A great source to have user generated content is by allowing customers to write review about the products they’ve purchased or comment on one’s they haven’t.

Avoid Session IDs
Unfortunately, this creates an infinite amount of duplicate content for the SE’s to crawl. Try to identify alternate means of identify a visitor by avoiding session IDs to ensure that the site content of the site is not duplicated. Optimize Images Every image on the site should be optimized to make sure they pop up in image SERP’s search results. This can be done by giving alt text with the product and brand name. Create Brand

Landing Pages
If your eCommerce site offers branded products, than try to make customized mini stores or landing pages for branded products.

Site Navigation
As ecommerce sites and business directories have volumes of pages make sure to avoid duplication of pages in navigation. Do not try to depend on a single navigation system, particularly the top navigation. Instead offer the visitor with footer navigation with normal hyperlinks

Product Tagging
Add tags to all the products to help in improving internal search results. Add all the possible tags for each product and brand names. Importantly see to that the search results are not indexed by search engines.

Site Navigation
Avoid JavaScript or css based navigation structures that don’t allow spiders through. If you’re stuck with one, at least duplicate your navigation in the footer of every page with normal hyperlinks. In additional, don’t rely on form based navigation such as drop down lists since the SEs can’t follow

Comments

  1. Amit Kumar MondalMay 16, 2013 at 5:29 AM

    I am a SEO Expert form Kolkata and your tips are really helpful for SEO.

    Thanks for this.

    ReplyDelete

Post a Comment

Popular posts from this blog

Online Reputation Management Is Important For a Business?

-
Image
What attracts a customer to a certain business? Yes, the products and services obviously have a huge role to play. However if taken a closer look, you will quickly notice that it is the reputation which "makes or breaks" the foundation of a business. Did you notice that a business's reputation has just been referred to as its foundation? This is because a positive image development is extremely essential for a business in this growing world of the Internet. The rapid growth in the number of review websites and blog sites has made it a lot easier for business owners to engage and interact with their existing customers. It has also become easier for them to attract and rope in new customers on board. The phenomenon known as Web 2.0 is responsible behind encouraging businesses to publish their works, share and exchange info, and connect with potential customers. However, these customer engagement tools can also act against the services and products provided by a business, as...
Read more

Nobu Restaurant Atlantis, Paradise Island;Bahamas

-
Nobu Restauranthas opened a branch of this celebrated Japanese restaurant in The Bahamas. It's the island's most-talked-about -- and arguably its best, attracting a string of celebrities. The setting is glamorous, and the cuisine is top-rated, prepared with either market-fresh ingredients or exotic imported ingredients.
Read more

Top Ten SEO Mistakes of Dealer Websites-Used Car Dealers Specifically

-
1.) Sites Made Entirely Out Of Flash As any SEO will tell you, or nearly any web designer with the slightest knowledge about the behavior of search engine spiders, designing a site entirely in flash is a recipe for disaster. As search engines become more sophisticated, the game of search engine optimization has become more complex....indeed, the process of becoming a highly ranked site has become quite a complex task. But at the most basic level, sites designed in flash are essentially invisible to search engines. A large component of determining the relevancy of a site by a search engine spider lies in the spiderability (ability of the spider to crawl) of high quality, keyword rich content. In the car industry, there are literally thousands of keywords that can be built into a website to dramatically increase traffic. In west palm beach alone, the location of a used car dealership I am currently in the process of optimizing for, there are literally hundreds of car related keywords whi...
Read more