Checklist to Capture Media Attention

Before you send off your media release, use this checklist so you don't miss anything:

• Is your story newsworthy?
• Do you have a hook that will entice the editor to call?
• Have you written a great headline that grabs attention?
• Are the pertinent details (the who, what, where, when, why, and how) in the opening paragraph with less important details following?
• Have you included a great quote that succinctly explains why this story is relevant?
• Have you chosen an appropriate editor?
• Have you written it in the third person and proof read for spelling and grammar mistakes?
• Are all your facts accurate?
• Is it short, sharp, and simple?
• Have you included your contact information (you wouldn't believe the number of people who miss this vital step)?