Concept of PPC (Pay per Click)/ CPC (Cost per Click) Marketing

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If your page does not appear in the top 10 results of a search engine, you will be loosing visitors/ leads from search engines, unless you pay to position your site on the right site of search results where you ca purchase a "sponsored link"  to list for a payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword

Systems, pay-per-click "is based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit.

The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many cases, high cost and should be complemented by campaigns positioning results, "free" and profitability measurement systems.

How does Pay Per Click Work?

First you pick the keywords that are important to your customers, those terms that people search in the search. Next, research how other advertisers are paying to appear on such lists of sponsored links. The higher you want to appear on the list of sponsors, the more you pay.

The order of advertisers in Google's case depends not only on the commitment of advertisers, but other factors such as click-through rate ("Click-Through Rate" - CTR) of the ad.

Advantages of PPC

- PPC is the most effective method to get potential customers.

- You have the ability to continuously monitor the cost per visitor

- It's simple: the more you pay, the best positions will have on the list of "sponsored links"

- You only pay for visitors who click on your ad.

- With PPC you can choose the terms to advertise your products and services.

-Generate quality traffic to your website and visitors can read a description of your activity before you click on your ad.

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