Tips to Rank Your Website On Top of Search Results

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Having a website found in Google isn't hard,  but its difficult to know who are the targeted audience for your content.

The search engines give lots of importance to how long your website and domain have been around. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic.

Optimize your site for your target audience, and never for search engines. This lays a curcial back bone for website design, keyword research, and optimizing.

Research your keyword phrases extensively. To find the optimal phrases to optimize for, Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they do not indiate what your site is really about.

Design and categorize your site architecture and navigation based on your keyword research. Are people looking for toys to fit their child's stage of development? Or are they more likely to be seeking specific brands of toys? Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.

The search engines can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site.

Label your internal text links and image alt attributes (aka alt tags).Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they're going to find once they click through.

Write compelling copy for the key pages based on your chosen keyword phrases such that the search engines can understand how to classify your site. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn't going to cut it, and it just looks silly.

Incorporate your keyword phrases into each page's unique Title tag. Title tags are critical because they're given a lot of weight with every search engine.

Make sure your site is "link-worthy." Other sites linking to yours is a critical component of a successful seo campaign. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking.

Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. Sign up for a Google Analytics for free, which easily tracks and measures those things that truly matter.

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