Mohan | Digital Marketing Consultant

One less known aspect of keyword performance is the relationship between its performance in your account, versus its overall performance in all accounts using it. Whenever you start using a new keyword, its initial quality score takes into account its historical performance across all others accounts using is. In order to have the system weigh YOUR performance for that keyword, you need about 1000 exact impressions for that keyword. That's roughly the threshold when the AdWords system weighs your CTR, and not the historical CTR for that keyword. Now, if you go too broad, and use, for instance +levis  +jeans as your keyword, the Quality Scores for that keyword will be your own only after 1000 impressions for exactly levis jeans . Not blue levis jeans , not buy blue levis jeans. And if the historical performance of levis jeans is not great, and if people search for levis jeans something more often than they search for levis jeans alone , you're stuck with that bad performance ...

The goal of the search engine is not to return the best optimized page but instead to return the page that most relates to the searchers request. Avoid putting outbound links on your key landing pages. Landing pages are pages where you want your visitors to "land" or enter your site. Many sites have one landing page, the home page of the site. If you have multiple keywords and multiple directions for your site, it is advisable to optimize a page towards a specific keyword. Many search engines rank your pages based upon an algorithm that increases based upon related incoming links and decreases based upon outgoing links. Resist using words similar to "Link Exchange", "Add Link", "Add URL" and "Link Partners". These phrases can decrease your page rank of a page. It is normally advisable to put these phrases and outgoing links on one page, optimally not a landing page. Keep in mind that formatting of your text can also cause a decrease in ...