How to Perform Keyword Research to find the list of target Keywords for each Landing Page
What are keywords? Keywords or search queries are the backbones of any online business or website. Keywords are the base around which your website content is penned. Effective keywords lead to effective and interesting content relating to your target audience. The keywords are classified into long tail and short tail keywords. Example for short and long tail keywords are "Laptops" and "Lenovo Laptops in Chennai". Short tail keywords are too specific and generic and generate lots of search results which may be irrelevant to the search intent. Long tail keywords are specific and generate very relevant search results. In the example given above, a person searching for "laptops" may search for multiple things like different laptop brands, laptop pricing, laptop functionality, laptop shops, laptop service centers and many more such options. But for Long tail keywords, you get the most relevant results. So it requires business knowledge and understanding of the ...
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