Important Tips for Attracting More Visitors to Your Travel Website
Do you currently operate a travel website that is doing poorly on Google and other search engines? Would you like to find out how to improve your website's Google rankings and bring in more visitors? If you answered 'yes' to these questions, then this article is for you. You will discover the secret strategies that have propelled your competition to the top of Google and other search engines despite the fierce challenges they have faced. Let's start our journey into the world of travel SEO.
One of the most obvious areas in which many travel websites waver is the idea of multi language support. Many travelers simply aren't comfortable enough with the English language to use it for things as important as making travelling and spending decisions. Therefore, open up your market base by having your website translated into other languages. Some of the most common languages used by international tourists include French, Spanish, German, Chinese, and Japanese. If your part of the world sees tourists that commonly speak another language, be sure to translate into that language as well.
It is also a good idea to check the logs of your website to see which nations most commonly frequent your site. If there are visitors from a country that doesn't speak one of the languages that you have translated your site into, then this is an opportunity to attract even more visitors from that particular nation by translating into their language.
Yet another way to improve your travel SEO is by focusing on location-based searching. Although the internet itself is a global trend, Google and other search engines specialize in delivering content that is uniquely tailored for a particular searcher's city or region. This means, a person in Tokyo searching for some particular travel information may be sent to a different website compared to another person in another city - let's say Paris -- performing the exact same search. That is why it is important to establish your brand by focusing in on various individual locations. Even if one region of the world is too competitive for your travel website to rank highly, there may well be other parts of the world that are wide open to your business.
One more way to improve your rank on search engines is by adding inviting images and other media to your travel website. Many travelers will search Google Images first to find a nice and picturesque vacation destination. They may not know where they want to go yet, but they sure know what they find visually appealing. By ranking well on image search, you make your website inviting to a whole new type of traveler that is not being actively courted by many main stream travel websites.
And it isn't limited to just image searches either. With the explosion of YouTube and other video sites, many travelers begin planning their trips by watching promotional videos on the internet. By displaying these videos on your website, you have the potential to bring in many more visitors!
One of the most obvious areas in which many travel websites waver is the idea of multi language support. Many travelers simply aren't comfortable enough with the English language to use it for things as important as making travelling and spending decisions. Therefore, open up your market base by having your website translated into other languages. Some of the most common languages used by international tourists include French, Spanish, German, Chinese, and Japanese. If your part of the world sees tourists that commonly speak another language, be sure to translate into that language as well.
It is also a good idea to check the logs of your website to see which nations most commonly frequent your site. If there are visitors from a country that doesn't speak one of the languages that you have translated your site into, then this is an opportunity to attract even more visitors from that particular nation by translating into their language.
Yet another way to improve your travel SEO is by focusing on location-based searching. Although the internet itself is a global trend, Google and other search engines specialize in delivering content that is uniquely tailored for a particular searcher's city or region. This means, a person in Tokyo searching for some particular travel information may be sent to a different website compared to another person in another city - let's say Paris -- performing the exact same search. That is why it is important to establish your brand by focusing in on various individual locations. Even if one region of the world is too competitive for your travel website to rank highly, there may well be other parts of the world that are wide open to your business.
One more way to improve your rank on search engines is by adding inviting images and other media to your travel website. Many travelers will search Google Images first to find a nice and picturesque vacation destination. They may not know where they want to go yet, but they sure know what they find visually appealing. By ranking well on image search, you make your website inviting to a whole new type of traveler that is not being actively courted by many main stream travel websites.
And it isn't limited to just image searches either. With the explosion of YouTube and other video sites, many travelers begin planning their trips by watching promotional videos on the internet. By displaying these videos on your website, you have the potential to bring in many more visitors!
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