Online Dental Marketing Vs Traditional Dental Marketing
A dental clinic has to attract customers just like every other business. The way that they go about attracting those customers can mean the difference between a really successful dental clinic, and a dental clinic that struggles to pay their bills.
The two basic methods of advertisement for these clinics is the online dental marketing and the traditional dental marketing. Each type of marketing has its good points, and each type has its drawbacks. It is recommended that a combination of the two types of marketing be used in order for a clinic to reach the most people.
Online Dental Marketing
• Includes websites, social media sites, forum discussions, and online classified sections of papers and magazines
• Is cheaper than most forms of traditional dental marketing. You pay a monthly hosting fee for your website but you do not have to renew the advertisements each month like you have to do with traditional advertising in newspapers, magazines, and periodicals
• Reaches a potentially endless number of people.
• Requires the clinic to have a website that people can visit.
• Reaches people at all hours of the day and night.
• Allows people to find out more about the dentist, the clinic staff, what specialties the clinic has, the office hours, the amount of experience the dental technicians have, provides the dentist with a way to teach people about oral health, and oral care.
Traditional Dental Marketing
• Includes newspaper ads, radio ads, television ads, posters, signs at the local ball fields, flyers at local health fairs, referrals from other professionals, and word of mouth from patients.
• Advertising in the old methods is very time consuming and most offices has one employee that devotes their entire day to keeping the advertising for the office up to date.
• Reaches a small audience that is within a few miles of the physical office location.
• These forms of advertising are less effective than the online methods because more people are looking for information using their smart phones, tablets, and devices, and fewer people read newspapers.
Most television viewers are viewing cable television and miss the local advertisements, and most people listening to radio are now listening to satellite radio and they miss local advertising.
There are some patients who are not going to see advertising on the internet. These people are getting fewer every day, because more households have computers, and internet access than ever before. More people carry smart phones that work like miniature computers to provide them access to the internet. The wave of the future is the online advertising methods.
There are always going to be some people who watch the local television channels, read the local papers, and read magazines. It is not recommended that a clinic completely stop using traditional forms of advertising. You need an advertisement in the local telephone directory, and you definitely need other professionals referring you, and your patients need to be referring you. Word of mouth is the best form of advertisement, because it allows the new person to find out about you from someone they trust. The problem is word of mouth advertising only reaches a very small number of people.
The two basic methods of advertisement for these clinics is the online dental marketing and the traditional dental marketing. Each type of marketing has its good points, and each type has its drawbacks. It is recommended that a combination of the two types of marketing be used in order for a clinic to reach the most people.
Online Dental Marketing
• Includes websites, social media sites, forum discussions, and online classified sections of papers and magazines
• Is cheaper than most forms of traditional dental marketing. You pay a monthly hosting fee for your website but you do not have to renew the advertisements each month like you have to do with traditional advertising in newspapers, magazines, and periodicals
• Reaches a potentially endless number of people.
• Requires the clinic to have a website that people can visit.
• Reaches people at all hours of the day and night.
• Allows people to find out more about the dentist, the clinic staff, what specialties the clinic has, the office hours, the amount of experience the dental technicians have, provides the dentist with a way to teach people about oral health, and oral care.
Traditional Dental Marketing
• Includes newspaper ads, radio ads, television ads, posters, signs at the local ball fields, flyers at local health fairs, referrals from other professionals, and word of mouth from patients.
• Advertising in the old methods is very time consuming and most offices has one employee that devotes their entire day to keeping the advertising for the office up to date.
• Reaches a small audience that is within a few miles of the physical office location.
• These forms of advertising are less effective than the online methods because more people are looking for information using their smart phones, tablets, and devices, and fewer people read newspapers.
Most television viewers are viewing cable television and miss the local advertisements, and most people listening to radio are now listening to satellite radio and they miss local advertising.
There are some patients who are not going to see advertising on the internet. These people are getting fewer every day, because more households have computers, and internet access than ever before. More people carry smart phones that work like miniature computers to provide them access to the internet. The wave of the future is the online advertising methods.
There are always going to be some people who watch the local television channels, read the local papers, and read magazines. It is not recommended that a clinic completely stop using traditional forms of advertising. You need an advertisement in the local telephone directory, and you definitely need other professionals referring you, and your patients need to be referring you. Word of mouth is the best form of advertisement, because it allows the new person to find out about you from someone they trust. The problem is word of mouth advertising only reaches a very small number of people.
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